ELLIES HOLDINGS LIMITED - Dealings in securities by directors of Ellies

Dealings in securities by directors of Ellies

ELLIES HOLDINGS LIMITED
(Incorporated in the Republic of South Africa)
(Registration number: 2007/007084/06)
JSE share code: ELI ISIN: ZAE000103081
(“Ellies” or the “company”)


DEALINGS IN SECURITIES BY DIRECTORS OF ELLIES


Shareholders are advised of the following information relating to dealings in securities by directors of the company:

Name of director:                                                        Ellie Salkow
Transaction date:                                                        30 January 2015
Class of securities:                                                     Ordinary shares
Number of securities:                                                    3 333 334
Price per security:                                                      R1.10
Total value of transaction:                                              R3 666 667.40
Nature of transaction:                                                   Off-market sale
Nature and extent of director’s interest:                                Direct beneficial
Clearance to deal received:                                              Yes

Name of director:                                                        Irwin Lipworth
Transaction date:                                                        30 January 2015
Class of securities:                                                     Ordinary shares
Number of securities:                                                    1 666 667
Price per security:                                                      R1.10
Total value of transaction:                                              R1 833 333.70
Nature of transaction:                                                   Off-market purchase
Nature and extent of director’s interest:                                Direct beneficial
Clearance to deal received:                                              Yes

Name of director:                                                        Wayne Samson
Transaction date:                                                        30 January 2015
Class of securities:                                                     Ordinary shares
Number of securities:                                                    1 666 667
Price per security:                                                      R1.10
Total value of transaction:                                              R1 833 333.70
Nature of transaction:                                                   Off-market purchase
Nature and extent of director’s interest:                                Direct beneficial
Clearance to deal received:                                              Yes

Furthermore, shareholders are referred to the announcement released on SENS on 4 February 2013 wherein shareholders
were advised that Ryan Otto (“Otto”) had entered into a zero-cost collar hedge, in respect of 1 340 797 Ellies shares,
which zero-cost collar hedge would settle on 30 January 2015 (“settlement date”), having a put strike price of R9.30 and
a call strike price of R11.33 (the “Otto collar”). As the share price of Ellies shares at the settlement date of
30 January 2015 was less than the put strike price of R9.30, the Otto collar in respect of the settlement date was
automatically settled off-market by the retention of 1 340 797 Ellies shares by the relevant counterparty under the Otto
collar (which held them pursuant to a pledge and securities loan arrangement) and payment to Otto in cash of the put
strike price, being R12 469 412.10.

3 February 2015


Sponsor

Java Capital

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