Dealings in securities by an associate of a director ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE share code: ELI ISIN: ZAE000103081 (“Ellies” or the “company”) DEALINGS IN SECURITIES BY AN ASSOCIATE OF A DIRECTOR Shareholders are referred to the announcement released on SENS on 14 August 2012 wherein shareholders were advised that Berrywood Investments 10 Proprietary Limited (“Berrywood”), an associate of Elliot Salkow, a director of the company, had entered into a zero-cost collar hedge, in respect of in aggregate 3 075 000 Ellies shares, which zero-cost collar hedge would settle in 8 equal tranches of 384 375 Ellies shares each, twice monthly from 16 October 2014 to 22 January 2015 (each a “settlement date”), each option in respect thereof having a put strike price of R5.63 and a call strike price of R8.85 (the “Berrywood collar”). As the share price of Ellies shares at the settlement date of 8 January 2015 was less than the put strike price of R5.63, the Berrywood collar in respect of that settlement date was automatically settled off-market by the retention of in aggregate 384 375 Ellies shares by the relevant counterparty under the Berrywood collar (which held them pursuant to a pledge and securities loan arrangement) and payment to Berrywood in cash of the put strike price, being in aggregate R2 164 031.25. 9 January 2015 Sponsor Java Capital Date: 09/01/2015 05:30:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.