Dealings in securities by Directors and the Company Secretary Mr Price Group Limited Registration number 1933/004418/06 Incorporated in the Republic of South Africa ISIN: ZAE 000026951 JSE share code: MPC ("the Company" or "the Group") DEALINGS IN SECURITIES BY DIRECTORS AND THE COMPANY SECRETARY ACCEPTANCES OF OPTIONS AND SHARE AWARDS BY DIRECTORS AND THE COMPANY SECRETARY In compliance with the JSE Limited Listings Requirements, shareholders are advised of the following off-market acceptances of options and shares in respect of ordinary shares on 29 November 2014 by Directors and the Company Secretary of Mr Price Group Limited. The share option schemes were designed to be rolling schemes, such that shares vesting on an annual basis would be replaced by additional option awards. This transaction represents the 'top up award' for those options vesting in October and November 2014. Name Number of Option Total value of options granted strike price transaction Stuart Bird 90 486 R222.60 R20 142 184 Mark Blair 55 608 R222.60 R12 378 341 Steve Ellis 19 733 R222.60 R4 392 566 Helen Grosvenor 2 873 R222.60 R639 530 Following a review of the long-term incentive schemes in operation by external remuneration specialists, the Company was advised that it is beneficial to have more than one scheme in operation. Accordingly, the Mr Price Executive Forfeitable Share Plan ("EFSP") was introduced in November 2013, with full details being provided in the F2014 Annual Integrated Report. As per the share option schemes, the EFSP operates in a rolling manner. In order to ensure that the same cost to the Company was maintained, the number of options awarded in total was reduced to the numbers above to allow for a 'vanilla' allocation of EFSP's. These forfeitable shares vest in five years, subject to certain employment criteria being met, at a strike price of R nil. In addition, an equivalent 'performance based' forfeitable share award was also made. The shares vest in five years at a strike price of R nil, subject to the attainment of performance criteria linked to the Group's five-year strategic plan. Participants in the EFSP receive voting rights and dividends during the vesting period. Name Total number of Share price on Total value of EFSP granted date of offer transaction Stuart Bird 16 668 R229.4735 R3 824 864 Mark Blair 10 242 R229.4735 R2 350 267 Steve Ellis 3 634 R229.4735 R833 907 The nature of interest for all the persons concerned is direct beneficial and the grant was authorised by the Remuneration and Nominations Committee and clearance obtained from the Lead Independent Director. All offers were accepted on 29 November 2014. Durban 3 December 2014 Sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) Date: 03/12/2014 02:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.