ELLIES HOLDINGS LIMITED - Dealings in securities by an associate of a director

Dealings in securities by an associate of a director

ELLIES HOLDINGS LIMITED
(Incorporated in the Republic of South Africa)
(Registration number: 2007/007084/06)
JSE share code: ELI ISIN: ZAE000103081
(“Ellies” or the “company”)


DEALINGS IN SECURITIES BY AN ASSOCIATE OF A DIRECTOR


Shareholders are referred to the announcement released on SENS on 14 August 2012 wherein shareholders were
advised that Berrywood Investments 10 Proprietary Limited (“Berrywood”), an associate of Elliot Salkow, a director
of the company, had entered into a zero-cost collar hedge, in respect of in aggregate 3 075 000 Ellies shares, which
zero-cost collar hedge would settle in 8 equal tranches of 384 375 Ellies shares each, twice monthly from 16 October
2014 to 22 January 2015 (each a “settlement date”), each option in respect thereof having a put strike price of R5.63
and a call strike price of R8.85 (the “Berrywood collar”). As the share price of Ellies shares at the settlement date of
27 November 2014 was less than the put strike price of R5.63, the Berrywood collar in respect of that settlement date
was automatically settled off-market by the retention of in aggregate 384 375 Ellies shares by the relevant
counterparty under the Berrywood collar (which held them pursuant to a pledge and securities loan arrangement) and
payment to Berrywood in cash of the put strike price, being in aggregate R2 164 031.25.

28 November 2014


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