Notification of Director's dealing in Massmart Holdings Limited securities Massmart Holdings Limited (Incorporated in the Republic of South Africa) Company registration No. 1940/014066/06 JSE Code: MSM ISIN: ZAE 000152617 (“Massmart”) Notification of Director’s dealing in Massmart Holdings Limited securities In compliance with rule 3.63 to 3.66 of the JSE Limited Listing Requirements, the following dealings in the securities of Massmart Holdings Limited have taken place by a Director of Massmart: Director: Grant Pattison Company: Massmart Holdings Limited Number of securities: 47,000 Class of security: Ordinary shares Nature of interest: Direct, beneficial Nature of transaction: Exercise of options Option strike date: 01 April 2005 Option strike price: R41.9075 volume weighted 5 day average price Vesting period: 01 April 2009 Date of exercise: 24 October 2014 Total value of transaction: R 1,969,652.50 Prior authority to transact: Obtained The above transaction was an off-market trade. Shareholding: This transaction does not affect Mr Pattison’s direct and indirect shareholding of 802,076 Massmart shares and options acquired in terms of the rules of the Massmart Holdings Limited Employee Share Trust. Clearance has been obtained in terms of the JSE Limited Listing Requirements. Johannesburg 29 October 2014 Sponsor Deutsche Securities (SA) Proprietary Limited Date: 29/10/2014 02:15:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.