Dealing in securities by directors Woolworths Holdings Limited (Incorporated in the Republic of South Africa) (Registration number 1929/001986/06) Share code: WHL ISIN: ZAE000063863 DEALING IN SECURITIES BY DIRECTORS In compliance with the JSE Limited Listings Requirements, the following director has disposed of his rights by selling his letters of allocation in terms of the Rights Offer announced on the Stock Exchange News Service on 9 September 2014: Director : Simon Susman Company : Woolworths Holdings Limited Date of transaction : 16 September 2014 Nature of transaction : On market sale of letters of allocation in terms of the Rights Offer Class of securities : Letters of allocation in respect of ordinary shares offered in terms of the Rights Offer Number of securities : 2 201 Selling price : 1,075 cents per share Total value of transaction : R23 660.75 Highest price : 1,300 cents Lowest price : 1,024 cents Nature of interest : Indirect beneficial Clearance obtained : Yes Director : Simon Susman Company : Woolworths Holdings Limited Date of transaction : 16 September 2014 Nature of transaction : On market sale of letters of allocation in terms of the Rights Offer Class of securities : Letters of allocation in respect of ordinary shares offered in terms of the Rights Offer Number of securities : 75 869 Selling price : 1,197.97 cents per share Total value of transaction : R908 887.86 Highest price : 1,300 cents Lowest price : 1,024 cents Nature of interest : Indirect beneficial Clearance obtained : Yes Director : Simon Susman Company : Woolworths Holdings Limited Date of transaction : 16 September 2014 Nature of transaction : On market sale of letters of allocation in terms of the Rights Offer Class of securities : Letters of allocation in respect of ordinary shares offered in terms of the Rights Offer Number of securities : 518 730 Selling price : 1,088.40 cents per share Total value of transaction : R5 645 857.32 Highest price : 1,189 cents Lowest price : 1,030 cents Nature of interest : Indirect beneficial Clearance obtained : Yes Director : Simon Susman Company : Woolworths Holdings Limited Date of transaction : 16 September 2014 Nature of transaction : On market sale of letters of allocation in terms of the Rights Offer Class of securities : Letters of allocation in respect of ordinary shares offered in terms of the Rights Offer Number of securities : 350 224 Selling price : 1,088.40 cents per share Total value of transaction : R3 811 838.02 Highest price : 1,189 cents Lowest price : 1,030 cents Nature of interest : Indirect beneficial Clearance obtained : Yes Director : Simon Susman Company : Woolworths Holdings Limited Date of transaction : 17 September 2014 Nature of transaction : On market sale of letters of allocation in terms of the Rights Offer Class of securities : Letters of allocation in respect of ordinary shares offered in terms of the Rights Offer Number of securities : 27 406 Selling price : 1,268.45 cents per share Total value of transaction : R347 631.41 Highest price : 1,300 cents Lowest price : 1,195 cents Nature of interest : Indirect beneficial Clearance obtained : Yes Director : Simon Susman Company : Woolworths Holdings Limited Date of transaction : 18 September 2014 Nature of transaction : On market sale of letters of allocation in terms of the Rights Offer Class of securities : Letters of allocation in respect of ordinary shares offered in terms of the Rights Offer Number of securities : 6 725 Selling price : 1,285.69 cents per share Total value of transaction : R86 462.65 Highest price : 1,320 cents Lowest price : 1,250 cents Nature of interest : Indirect beneficial Clearance obtained : Yes In compliance with the JSE Limited Listings Requirements, the following information is disclosed: Mr. Ian Moir entered into a hedging transaction over a portion of his holding in WHL shares. The transaction has been entered into in order to manage the risk on debt that has been raised in order for him to acquire WHL shares during the WHL Rights Offer. It was felt prudent to place a zero-cost collar around the leveraged shares so that Mr. Moir’s holdings of WHL shares could be retained without undue risk. Director : Ian Moir Date of transaction : 16 September 2014 Nature of transaction : Off-market zero-cost collar options Class of shares : Options over WHL ordinary shares Nature of interest : Direct beneficial Number of options : 575 381 Reference price : R73.00 Put strike price : R65.70 Call strike price : R88.55 Expiry date : 14 October 2015 Clearance obtained : Yes Cape Town 18 September 2014 Sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) Date: 18/09/2014 05:40:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). 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