Notification Of Transactions By Directors, Persons Discharging Managerial Responsibility Or Connected Persons British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") NOTIFICATION OF TRANSACTIONS BY DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS Notifications made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules and Transparency Rules. 1. The Company was notified on 4 August 2014 that on 1 August 2014 Mr Giovanni Giordano, a person discharging managerial responsibilities, purchased 1,500 British American Tobacco p.l.c. American Depositary Receipts (“ADRs”), represented by 3,000 British American Tobacco p.l.c. ordinary shares (the “Shares”), at a price of US$116.174 per ADR. 2. The Company was notified on 4 August 2014 that on 4 August 2014 Mr J B Stevens, an executive director and a person discharging managerial responsibilities, purchased 506 British American Tobacco p.l.c. shares at a price of 3,416 pence per Share. 3. Following the above transactions, the total beneficial and family interests in British American Tobacco p.l.c. 25p ordinary shares of the following persons discharging managerial responsibilities was as follows: Participant Total Beneficial and Family Interests following this Notification J B Stevens 149,350 (including 56,476 Deferred Shares) G Giordano 24,730 (including 21,392 Deferred Shares) 5 August 2014 Sponsor: UBS South Africa (Pty) Ltd Date: 05/08/2014 02:30:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.