Notification of transactions of directors, persons discharging managerial responsibility or connected persons British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS Notification made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules and Transparency Rules. 1. The independent Trustee of the British American Tobacco Group Employee Trust notified the Company on 31 July 2014 that it had on 30 July 2014 released the following number of British American Tobacco p.l.c. 25p ordinary shares (the “Shares”) to the following Executive Directors and persons discharging managerial responsibility: Participant Share Scheme Shares No. of Price at Net No. of released Shares which Shares Long-Term from LTIP sold Shares sold acquired Incentive Plan Awards (pence) (“LTIP”) N Durante 2011 LTIP 72,485 72,485 3,535.00 0 A M Gray 2011 LTIP 16,309 16,309 3,537.00 0 N R Withington 2011 LTIP 16,671 16,671 3,532.50 0 2. Following the above transactions, the total beneficial and family interests in British American Tobacco p.l.c. 25p ordinary shares of the following persons discharging managerial responsibilities was as follows: Participant Total Beneficial and Family Interests following this Notification N Durante 256,632 (including 84,116 Deferred Shares) A M Gray 104,375 (including 25,506 Deferred Shares) N R Withington 146,293 (including 26,172 Deferred Shares) 1 August 2014 Sponsor: UBS South Africa (Pty) Ltd Date: 01/08/2014 08:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.