Exercise of options, sale of shares by directors and purchase of shares by an associate of a director TASTE HOLDINGS LIMITED Incorporated in the Republic of South Africa (Registration number 2000/002239/06) Share code: TAS ISIN: ZAE000081162 (“Taste”) EXERCISE OF OPTIONS, SALE OF SHARES BY DIRECTORS AND PURCHASE OF SHARES BY AN ASSOCIATE OF A DIRECTOR In compliance with paragraphs 3.63 to 3.74 (both inclusive) of the Listings Requirements of JSE Limited, the following is disclosed: Name of director: Mr C Gonzaga Company: Taste Holdings Limited Nature of transaction: Off market sale of ordinary shares following the off market exercise of share options Class of securities: Ordinary shares Extent of director’s interest: Direct beneficial Clearance to deal obtained: Yes Date of transaction: 16 July 2014 Option strike price: 43 cents Price per security: R3.60 Number of securities: 61 227 Total value: R220 417.20 Name of director: Mr E Tsatsarolakis Company: Taste Holdings Limited Nature of transaction: Off market sale of ordinary shares following the off market exercise of share options Class of securities: Ordinary shares Extent of director’s interest: Direct beneficial Clearance to deal obtained: Yes Date of transaction: 16 July 2014 Option strike price: 43 cents Price per security: R3.60 Number of securities: 31 051 Total value: R111 783.60 Name of director: Mr A Smedsrud Company: Buon Gusto Cuisine Proprietary Limited, a major subsidiary of Taste Nature of transaction: Off market sale of ordinary shares following the off market exercise of share options Class of securities: Ordinary shares Extent of director’s interest: Direct beneficial Clearance to deal obtained: Yes Date of transaction: 16 July 2014 Option strike price: 43 cents Price per security: R3.60 Number of securities: 8 280 Total value: R29 808.00 Name of director: Mr B Daly, Independent non-executive director and chairman Company: Taste Holdings Limited Name of associate: The Daly Family Trust Relationship of associate to director: Mr B Daly is a trustee of The Daly Family Trust Nature of transaction: Off market purchase of ordinary shares Class of securities: Ordinary shares Extent of director’s interest: Direct beneficial Clearance to deal obtained: Yes Date of transaction: 16 July 2014 Price per security: R3.60 Number of securities: 100 558 Total value: R362 008.80 Johannesburg 18 July 2014 Sponsor Merchantec Capital Date: 18/07/2014 03:47:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.