Exercise of options and sale of shares by executive directors and a director of a major subsidiary TASTE HOLDINGS LIMITED Incorporated in the Republic of South Africa (Registration number 2000/002239/06) Share code: TAS ISIN: ZAE000081162 (“Taste”) EXERCISE OF OPTIONS AND SALE OF SHARES BY EXECUTIVE DIRECTORS AND A DIRECTOR OF A MAJOR SUBSIDIARY IN TERMS OF THE TASTE HOLDINGS LIMITED TRUST In compliance with paragraphs 3.63 to 3.74 (both inclusive) of the Listings Requirements of JSE Limited, the following is disclosed: Name of director: Mr C Gonzaga Company: Taste Holdings Limited Nature of transaction: On market sale of ordinary shares following the off market exercise of share options Class of securities: Ordinary shares Extent of director’s interest: Direct beneficial Clearance to deal obtained: Yes Date of transaction: 4 July 2014 7 July 2014 Option strike price: 43 cents 43 cents Price per security: R3.80 R3.79 Number of securities: 28 598 20 787 Total value: R108 672.40 R78 782.73 Name of director: Mr E Tsatsarolakis Company: Taste Holdings Limited Nature of transaction: On market sale of ordinary shares following the off market exercise of share options Class of securities: Ordinary shares Extent of director’s interest: Direct beneficial Clearance to deal obtained: Yes Date of transaction: 4 July 2014 7 July 2014 Option strike price: 43 cents 43 cents Price per security: R3.80 R3.79 Number of securities: 14 503 10 542 Total value: R55 111.40 R39 954.18 Name of director: Mr A Smedsrud Company: Buon Gusto Cuisine Proprietary Limited, a major subsidiary of Taste Nature of transaction: On market sale of ordinary shares following the off market exercise of share options Class of securities: Ordinary shares Extent of director’s interest: Direct beneficial Clearance to deal obtained: Yes Date of transaction: 4 July 2014 7 July 2014 Option strike price: 43 cents 43 cents Price per security: R3.80 R3.79 Number of securities: 3 868 2 811 Total value: R14 698.40 R10 653.69 Johannesburg 8 July 2014 Sponsor Merchantec Capital Date: 08/07/2014 04:45:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.