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Voluntary Announcement - Acquisition of Living Facts
FONEWORX HOLDINGS LIMITED
Incorporated in the Republic of South Africa
(Registration number 1997/010640/06)
Share code: FWX ISIN: ZAE000086237
(“FoneWorx” or “the Company”)
VOLUNTARY ANNOUNCEMENT – ACQUISITION OF LIVING FACTS
1. INTRODUCTION
Shareholders are referred to the unaudited consolidated interim results for the six months ended
31 December 2013 wherein the board of directors of FoneWorx (“the Board”) alluded to the launch of
Knowledge 350 degrees opening up exciting avenues for potential acquisitions of companies that
complement the underlying business process.
Shareholders are advised that the Company has acquired a 44% stake in Living Facts Proprietary
Limited (a close corporation which is in the process of being converted to a company) (“Living Facts”),
which was formed in 2001 as a market research corporation providing Quantitative and Qualitative
services (“the Acquisition”).
2. RATIONALE FOR THE ACQUISITION
The three senior directors of Living Facts have a collective experience of 50 years in research and offer
specialist analytics, data processing and statistical services. The Acquisition is subject to the completion
of a due diligence which is anticipated to be completed in two weeks.
Whilst continuing to grow its own client base, Living Facts will contribute tremendous value to the
FoneWorx Knowledge 350 degrees consultancy by assisting clients in better understanding customer
needs, perceptions and realities. FoneWorx will in addition provide technical and mobile services to
Living Facts thereby creating a symbiotic relationship.
Living Facts have a broad range of blue chip clients in: financial services, logistics, strategy, on-line,
cosmetics and technology, as well as well-known international brands. This footprint bodes well for
FoneWorx, to introduce Knowledge 350 degrees as well as its existing well established range of technical
services to these clients.
Knowledge 350 degrees, which incorporates both Organisations and Individuals methodologies of
collecting, storing and using information, forms an important strategic direction for FoneWorx particularly
in light of the Protection of Personal Information Act, 2013 (Act 4 of 2013). This strategy will be driven
using a 15 step roadmap incorporating strategic consulting and the implementation of technical solutions
to execute the chosen business process outcomes.
The Company will continue to look at other similar acquisitions in the development of this new strategic
direction and the accumulation of the necessary skill sets.
3. CLASSIFICATION OF THE ACQUISITION
The Acquisition, due to its size, falls below the transaction thresholds as set out in the Listings
Requirements of JSE Limited and therefore does not require any formal disclosure. However, the Board
would like to advise shareholders of this strategic acquisition.
Johannesburg
28 May 2014
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