Earnings Guidance For The Six Months To 31 March 2014 Pioneer Food Group Limited Incorporated in the Republic of South Africa Registration number: 1996/017676/06 Share code: PFG ISIN code: ZAE000118279 (“Pioneer Foods” or “the Company” or “the Group”) EARNINGS GUIDANCE FOR THE SIX MONTHS TO 31 MARCH 2014 Shareholders are advised that a reasonable degree of certainty exists that earnings per share of the Group for the six months to 31 March 2014 is expected to increase by between 80% and 95% and headline earnings per share is expected to increase by between 95% and 110% from the previous corresponding period. To provide a consistent perspective on the operational performance from continuing operations, an adjustment is made for the impact of the Phase 1 (2006) BEE transaction in the respective reporting periods and the treatment of Quantum Foods as a discontinued operation. Consequently, adjusted earnings per share and adjusted headline earnings per share from continuing operations is expected to increase by between 38% and 52% from the previous corresponding period. Revenue growth from continuing operations for the reporting period is in line with the growth reported for the four months to 31 January 2014 as published on SENS on 14 February 2014. Earnings growth benefitted from value enhancement initiatives and the continued focus on cost reduction and efficiencies. In addition, a strong volume performance from the international business resulted in increased profitability, aided by rand weakness. The cash settled Phase 1 (2006) B-BEE transaction is accounted for in terms of IFRS 2 and impacted by the relative movement in the Group’s share price and the number of scheme participants. A charge of R65 million was recorded in the corresponding period as a result of the share price increasing from R53.00 to R71.57 in that period. A gain of R48 million was recorded in the current reporting period following the decline in the number of scheme participants and the share price declining from R87.50 to R83.50. In terms of IFRS 5, Quantum Foods is treated as “an asset held for sale” and a “discontinued operation”. Consequently, the net assets of Quantum Foods has to be valued at the lower of the carrying amount or fair value less cost to sell as at the reporting date. An independent valuation resulted in a further impairment of R54 million to the consolidated net asset value of Quantum Foods, reflecting the continuing challenges in the broiler industry. The aforementioned adjustments do not have any cash flow implications for Pioneer Foods. The interim financial results for the six months ending 31 March 2014 is expected to be announced on or about 19 May 2014. The information provided in this earnings guidance has not been reviewed or reported on by the Group’s independent external auditors. Paarl 4 April 2014 Sponsor PSG Capital Date: 04/04/2014 08:35:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.