Closed period share repurchase programme Mr Price Group Limited (Registration number 1933/004418/06) Incorporated in the Republic of South Africa ISIN: ZAE 000026951 JSE share code: MPC (“Mr Price” or “the Company”) CLOSED PERIOD SHARE REPURCHASE PROGRAMME In compliance with the JSE Limited (“JSE”) Listings Requirements, shareholders are advised that Mr Price has entered into a share repurchase programme, designed to take advantage of any share price weakness in a volatile equity market which may result in the repurchase of shares during its closed period (“repurchase programme”). This is in terms of an ongoing programme to purchase shares on the open market to satisfy the obligations of the various share schemes the Company has in operation. The closed period commences on 29 March 2014 (although the Company considers itself to be in a closed period from 17 March 2014) and ends on 27 May 2014, when the Company’s results are scheduled to be released on the Stock Exchange News Service. Any repurchases will be effected within certain pre-set parameters of the repurchase programme and the JSE Listings Requirements. The repurchase programme is irrevocable and non-discretionary. Durban 20 February 2014 Sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) Date: 20/02/2014 09:52:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.