Trading Update Tiger Brands Limited (the “Company” or “Tiger Brands”) (Incorporated in the Republic of South Africa) (Registration number 1944/017881/06) Share code: TBS ISIN code: ZAE000071080 TRADING UPDATE The following is the trading update that was tabled at the annual general meeting of shareholders that was held today. Turnover from continuing operations for the first quarter of the current financial year amounted to R7.7 billion. This was 10% higher than the corresponding figure last year. The Dangote AgroSacks business, which was disposed of in December 2013 for a consideration of Naira 7.5 billion, has been accounted for as a discontinued operation. This is consistent with the accounting treatment adopted for the financial year ended 30 September 2013. The overall gross margin showed a decline for the quarter of 1.2 percentage points to 30.5%, with the group operating margin, after accounting for a lower IFRS 2 charge, reflecting a slight reduction relative to the comparable quarter last year. Turnover for the domestic businesses of R5.9 billion showed an improvement of 9%, whereas the Export and International businesses, including Nigeria, grew turnover by 16% to R1.8 billion. Turnover from the Export and International businesses benefited from the weaker Rand exchange rate. Domestic sales volumes increased by approximately 4%, against a relatively weak volume performance in the corresponding prior period. Selling price increases were generally in line with or below inflationary levels. Sales volumes achieved by the Export and International businesses (excluding Nigeria) were strong; however, this was offset by pressure on volumes at Dangote Flour Mills (DFM), primarily due to intense competitor activity. Trading conditions in the domestic market continue to be challenging, with on-going volume pressures resulting from rising cost inflation and the impact of the weaker Rand. This is exacerbated by a highly competitive landscape. The group's performance for the first quarter has been mixed, with the Grains division achieving pleasing growth, especially within the Milling and Baking operations and Breakfast category. Pricing in the Groceries business was maintained in order to stimulate volume recovery. This objective was successfully achieved with strong volume growth and improved market shares recorded in the quarter. However, rising costs have resulted in significant margin pressures which should ease over the balance of the year as pricing is adjusted to absorb the higher input costs. The HPCB division recorded a marginal decline in turnover for the first quarter. Margins were generally under pressure because of the subdued top-line performance. The strategic cost saving projects commenced in the previous year remain on track, with the relocation of the tomato paste plant as well as the consolidation of the beverage facilities having been successfully completed. Initial teething problems resulted in supply constraints in the Beverage business; however, these commissioning problems have now been largely resolved. The Export and International businesses outside Nigeria continue to show strong growth, benefiting to some extent from the Rand's relative weakness. Trading conditions in the Nigerian market remain challenging and DFM has continued to sustain operating losses in the quarter, primarily as a result of on-going volume and pricing pressures. The impact of significant price discounting in the market continues to place pressure on margins and the turnaround in the performance of DFM over the medium term remains a key objective, which is receiving focused management attention. As part of the Company’s business strategy to expand in emerging markets, Tiger Brands has recently acquired a 100% stake in each of Rafiki Millers Limited and Magic Oven Bakeries, both of which are based in Kenya. The two acquisitions will give the Company a meaningful presence in the Kenyan flour milling and bread baking industry. Tiger Brands already participates in the home & personal care, stationery and food markets through its subsidiary HACO Tiger Brands. The acquisitions will strengthen our International operations and will provide a solid platform to participate in a growth category where the Group already has significant expertise. The combination of Rafiki’s local manufacturing and distribution network together with our capabilities to operate efficient milling and baking operations will allow for improved business operations thereby enhancing the value offering into the Kenyan market. The combined annual turnover of the two businesses is approximately R350 million. In the short term, the acquisitions will not have a material impact on the Group’s earnings, net asset value or tangible net asset value per share. The information in this trading update has not been reviewed or reported on by the Company’s auditors. Bryanston 11 February 2014 Sponsor: J.P. Morgan Equities South Africa Proprietary Limited Date: 11/02/2014 03:05:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.