Dealings in securities by a directors of Ellies ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE share code: ELI ISIN: ZAE000103081 (“Ellies”) DEALINGS IN SECURITIES BY A DIRECTOR OF ELLIES Shareholders are referred to the announcement released on SENS on 11 September 2012, wherein it was disclosed that Ryan Otto, a director of Ellies, had undertaken an off-market trade in terms of which the nature of his exposure to 10 000 000 Ellies ordinary shares had been converted from a direct to an indirect beneficial interest in an equity linked note and are advised of the disposal on behalf of Ryan Otto of a portion of the Ellies shares underlying the equity linked note as follows: Transaction date: 6 February 2014 Class of securities: Ordinary shares Number of securities: 230 158 Price per security: R4.93 Total value of transaction: R1 134 678.94 Nature of transaction: Off-market disposal Nature and extent of director’s interest: Indirect beneficial via an equity linked note Transaction date: 7 February 2014 Class of securities: Ordinary shares Number of securities: 1 693 754 Price per security: R4.99 Total value of transaction: R8 451 832.46 Nature of transaction: Off-market disposal Nature and extent of director’s interest: Indirect beneficial via an equity linked note 10 February 2014 Sponsor Java Capital Date: 10/02/2014 03:55:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.