Dealing in securities by a director of Ellies ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE share code: ELI ISIN: ZAE000103081 (“Ellies”) DEALINGS IN SECURITIES BY A DIRECTOR OF ELLIES Shareholders are advised of the following information relating to the dealings in securities by a director of Ellies: Name of director: Ryan Otto Transaction date: 28 January 2014 Class of securities: Ordinary shares Number of securities: 301 201 Highest traded price: R5.65 Weighted average price per security: R5.5095 Lowest traded price: R5.40 Total value of transaction: R1 659 466.91 Nature of transaction: On-market sale (close-out of contracts for difference) Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Ryan Otto Transaction date: 29 January 2014 Class of securities: Ordinary shares Number of securities: 90 935 Highest traded price: R5.50 Weighted average price per security: R5.2979 Lowest traded price: R5.26 Total value of transaction: R481 764.54 Nature of transaction: On-market sale (close-out of contracts for difference) Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Ryan Otto Transaction date: 30 January 2014 Class of securities: Ordinary shares Number of securities: 1 087 881 Highest traded price: R5.27 Weighted average price per security: R5.5095 Lowest traded price: R4.90 Total value of transaction: R5 993 680.37 Nature of transaction: On-market sale (close-out of contracts for difference) Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes 31 January 2014 Sponsor Java Capital Date: 31/01/2014 02:40:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.