PIONEER FOOD GROUP LIMITED - Voluntary Announcement - Pioneer Foods Appoints Cindy Hess as Chief Financial Officer Designate

Voluntary Announcement - Pioneer Foods Appoints Cindy Hess as Chief Financial Officer Designate

Pioneer Food Group Limited

(Incorporated in the Republic of South Africa)

(Registration number: 1996/017676/06)

(Share code: PFG)

(ISIN code: ZAE000118279)



(“Pioneer Foods” or “the Group” or “the Company”)



Voluntary Announcement - Pioneer Foods appoints Cindy Hess as Chief Financial Officer Designate



Pioneer Foods announces the appointment of Cindy Hess as CFO designate with effect from 1 March
2014.

The current CFO, Leon Cronje, will step down on 1 March 2015 but remain on the Executive
Committee of the Company until the end of his contractual period in December 2015, taking on
special projects from March 2015 as assigned.

Cindy Hess (38) CA (SA) has been the financial director of the Sea Harvest Group since 2006. During
her tenure, Sea Harvest completed a leveraged buy-out from Tiger Brands, the largest
empowerment transaction in the fishing industry. Cindy completed her articles at KPMG and has
since held executive positions at Woolworths and Transnet. Cindy has served on the Education
Committee of the South African Institute of Chartered Accountants (SAICA) for several years.

Phil Roux, CEO of Pioneer Foods, commented: “Having worked with Cindy previously, I have full
confidence in her technical abilities and commercial acumen. She also brings energy, passion,
intellect and diversity to the team that will help the Company on its transformation journey to
become a contemporary and dynamic organisation that aspires to be the reference point for FMCG.”


Paarl
17 December 2013

Sponsor
PSG Capital

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