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ASCENDIS HEALTH LIMITED - Abridged pre-listing statement

Release Date: 15/11/2013 08:00
Code(s): ASD     PDF:  
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Abridged pre-listing statement

Ascendis Health Limited
(formerly Ascendis Health Proprietary Limited)
(formerly Nutrivest Health Proprietary Limited)
(Incorporated in the Republic of South Africa)
(Registration number: 2008/005856/06)
Share code on the JSE: ASC ISIN: ZAE000185005
("Ascendis" or "the Company")

Abridged pre-listing statement

This abridged pre-listing statement ("Abridged Pre-Listing Statement") relates to:
-    an offer for subscription by Ascendis (R400 million) and an offer for sale by certain existing shareholders of Ascendis
     (R52.8 million) to eligible investors of up to 41,163,636 Ascendis ordinary shares ("Placing Shares") at a price of
     R11 per Placing Share ("Private Placing Price"), for a total amount of R452.8 million ("Private Placing"); and
-    the subsequent listing by way of Private Placing of up to 229,735,527 Ascendis ordinary shares on the Main Board in
     the pharmaceuticals sector of the JSE Limited ("JSE") under the abbreviated name "ASCENDIS" and having the
     JSE share code "ASC", with effect from the commencement of business on Friday, 22 November 2013 ("Listing").

This Abridged Pre-Listing Statement is not an invitation to the public to subscribe for, or an offer to the public to purchase,
Ascendis ordinary shares, but is issued in compliance with the JSE Listings Requirements ("Listings Requirements") for the
purpose of giving information to the public with regard to Ascendis. Subscriptions in terms of the Private Placing are only
allowed for a minimum amount of R1,000,000 per single addressee acting as principal except in the case of persons falling
within one of the specified categories listed in section 96(1)(a) of the Companies Act, No.71 of 2008.

This Abridged Pre-Listing Statement contains the salient features of the Company, the Private Placing and the Listing and
as such is not intended to be comprehensive. For a full appreciation of the Company, the Private Placing and the Listing,
the pre-listing statement issued to qualifying investors on Friday, 15 November 2013 ("Pre-Listing Statement") should be
read in its entirety. All words and terms in this Abridged Pre-Listing Statement have meanings as defined in the Pre-Listing
Statement.

1.   INTRODUCTION TO ASCENDIS
     Ascendis, registered as a company on 5 March 2008, is a fast growing health and care brands company consisting
     of three divisions, Consumer Brands (over the counter medicines, vitamins, sports nutrition and skin care products);
     Phyto-Vet (plant and animal health); and Pharma-Med (prescription drugs and medical devices). The Company's vision,
     which is encapsulated in its payoff line "A healthy home and a healthy you", is to bring health to the consumer at all
     stages of his or her life  from health maintenance (preventative medicine) to chronic medication and critical care
     (intervention).

     Ascendis has many strengths, key among these are:
     - currently, a majority of the Group's earnings are earned from the brands housed in its Consumer Brands Division
       and Phyto-Vet Division, giving the Company a strong and stable foundation and making it relatively resistant to
       challenging economic fluctuations;
     - diversified and renowned brands with 3 distinct pillars in the health and care sector;
     - Ascendis has achieved the critical mass to allow margin optimisation in each division by bolting-on additional
       brands and products (horizontal integration strategy);
     - increased sales of branded products by leveraging off its enlarged sales channel and sales teams;
     - further margin enhancement from the vertical integration benefits of using the Group's own supply chain to
       distribute its products thereby capturing the full value chain, resulting in a stronger and even more defensible
       business;
     - Ascendis has a proven track record of acquiring quality brands and businesses in the health and care sector and
       the growth trajectory is expected to be enhanced as Ascendis continues to execute its strong pipeline;
     - the health sector is a high growth and defensible sector with a constant demand for its products. Increased
       urbanisation and a healthy lifestyle focus will ensure continued growth in the health sector in emerging markets;
     - Ascendis owns strong health and care brands with long established track records spanning from 6 to 52 years;
     - a loyal customer following;
     - high LSM brands in the Consumer Brands and Phyto-Vet Divisions allow the business to be more resistant to weak
       economic conditions;
     - lower LSM brands in the pharmaceutical sector of the Pharma-Med Division will profit from Government focus on
       affordability of, and accessibility to, medicines and the NHI implementation;
     - strong and experienced management teams who have reinvested in Ascendis and who are aligned to the growth
       and success of the business;
     - Ascendis can leverage off existing international agents to sell additional Ascendis product groups;
     - Ascendis can leverage off its network in Africa to sell products to a multitude of high growth emerging markets;
     - a niche pharmaceutical sector in the Pharma-Med Division with a sales network poised to support the lower
       LSM market when NHI is introduced; and
     - strong barriers to entry in the Phyto-Vet and Pharma-Med Divisions requiring registration of products which take
       between 3 to 5 years to approve.

2.   PROSPECTS AND STRATEGY
     The strategies, structures, business models and talent of Ascendis and its management teams are proving to be
     relevant to the selected segments in which the Group operates. It is Ascendis' objective to deliver sustainable and
     predictable earnings into the future. The Directors are pleased with the Group's performance thus far and in the
     absence of a marked deterioration in economic conditions, are confident that the investments made thus far will bear
     success in future years.

     Ascendis is currently in negotiations to acquire a medical devices business. As such, the Company will release a
     cautionary announcement on SENS on the Listing Date. If concluded it is intended that it will become an integral part
     of the Pharma-Med Division. This business has key agencies for surgical and other medical equipment which positions
     Ascendis well to service hospitals, clinics and Government tenders.
     Accordingly, the Directors believe that the prospects for the Group are encouraging.

     Ascendis' overall strategy is to:
     - create platforms in the sectors of Consumer Brands, Pharma-Med and Phyto-Vet;
     - focus on strong organic growth generated from innovative products and supported by strong management teams
       in order to achieve strategic, operational and leadership excellence;
     - acquire complementary health and care businesses in plant, animal and human health for synergistic growth, but
       retaining a focus on strong brands;
     - improve the value chain via vertical and horizontal integration within the 3 divisions and industry sectors; and
     - expand the foreign customer base by leveraging off the Company's strong brands and exporting to international
       markets by either partnering with in-country agents or by selectively acquiring businesses in those countries and
       leveraging off that infrastructure.

3.   DIRECTORS
     The full names, ages, qualifications, nationalities, business addresses and occupations of the Directors of Ascendis are
     set out below.
     Director                                 Business address                         Occupation

     Executive
     - Dr Karsten Uwe Harald Horst Wellner(53)    The Terraces, Block E                    Chief Executive Officer
                                                  Steenberg Office Park, Tokai, 7945
       PhD Economics and Political Science
       German
     - Robert James Taylor (44)                   The Terraces, Block E                    Chief Financial Officer
       CA(Z)                                      Steenberg Office Park, Tokai, 7945
       South African
       Non-executive
     - John Bester (67)                            PO Box 23431, Claremont, 7735            Independent
       CA(SA), CTA (Wits), BCom Hons (Wits),                                           Non-Executive Chairman
       CMS (Oxon)
       South African
     - Osment Philip Cunningham (43)               Unit 14B, Interwil House, Tokai          Independent Non-Executive Director
       BAgricMan (UKZN)                            Cape Town, 7945
       British
     - Crispian Douglas Dillon (43)                The Terraces, Block E                    Non-Executive Director
       BSc Hons Chemical Engineering (UCT),        Steenberg Office Park, Tokai, 7945
       MBA (UCT)
       South African
     - Bharti Harie (43)                           40 Cecil Avenue, Melrose, 2196           Independent Non-Executive Director
       LLM (Wits), BA LLB (Natal), admitted
       attorney, notary and conveyancer
       South African
     - Gary John Shayne (43)                       The Terraces, Block E                    Non-Executive Director
       CA(Z), BCom                                 Steenberg Office Park, Tokai, 7945
       British


4.   RATIONALE FOR THE PRIVATE PLACING AND LISTING
     The purpose of the Private Placing is to:
     - raise equity capital of up to R400,000,000 for Ascendis with a view to funding the Company's anticipated
       acquisition pipeline;
     - provide qualifying investors with the opportunity to participate directly in Ascendis' future capital growth; and
     - create a spread of qualifying investors that will provide liquidity and tradability in the Ordinary Shares.
     In pursuing its intended vision and mission, the proposed Listing will allow the Company to achieve the following:
     - raise Ascendis' profile leading to new business opportunities;
     - access additional capital in order to finance the Group's organic and acquisitive expansion. Ascendis has a strong
       pipeline with an historical execution rate of 65% in respect of targeted acquisitions. The capital raised from the
       Private Placing will be deployed into, inter alia, new acquisition opportunities;

     -   access more appropriate risk-adjusted cost of capital (debt and equity) than Ascendis has been able to obtain as a
         private company. The Company's public profile and accountability is expected to improve Ascendis' ability to issue
         debt through a corporate bond thereby further reducing its costs of borrowing;
     -   access a wider choice of funding instruments than has been previously available to Ascendis;
     -   easier facilitation of mergers and acquisitions, with direct visibility to an Ascendis listed market valuation;
     -   an increased ability to retain and incentivise employees via appropriate equity incentivisation mechanisms which
         allows the Company's cash resources to be preserved;
     -   public quotation of shares provides for liquidity;
     -   a market value reference for shareholders;
     -   enhances the profile and stature of the Company amongst employees, clients, suppliers, regulators and potential
         job-seekers (Ascendis' listed peer group currently has this competitive advantage); and
     -   the demand for listed pharmaceutical investments is strong with heightened institutional focus (domestic and
         foreign).


5.   THE PRIVATE PLACING
     5.1 Particulars of the Private Placing
         The Private Placing comprises an Offer for Subscription by Ascendis (R400 million) and an Offer for Sale by the
         Selling Shareholders (R52.8 million) to Eligible Investors of up to 41,163,636 Placing Shares at the Private Placing
         Price for an amount of R452.8 million.

         The Private Placing Price at which the Placing Shares will be offered for subscription or for sale pursuant to the
         Private Placing will be R11 per Placing Share.

     5.2 Conditions to the Private Placing
         The Private Placing has been underwritten by the 36ONE Asset Management Proprietary Limited ("Underwriter")
         to the extent of R200 million in terms of the Underwriting Agreement and therefore there is no minimum
         subscription required to list.

         The Private Placing and Listing remain subject to a spread of shareholders acceptable to the JSE being attained.
         The Listings Requirements provide that, unless the JSE determines otherwise, the number of public shareholders,
         as defined by the Listings Requirements, must be at least 300 and hold a minimum of 20% of the Ordinary

         Shares on the day of Listing.
         The Private Placing and Listing will not proceed if the JSE's shareholder spread requirements are not met, and any
         acceptance of the Private Placing will not take effect and no person will have any claim whatsoever against the
         Company, the Selling Shareholders or any other person as a result of the Private Placing not taking effect.

     5.3 Over-subscriptions
          The maximum number of Ordinary Shares that can be subscribed for and acquired in terms of the Private Placing
          is 41,163,636 Ordinary Shares. In the event of an over subscription, Ordinary Shares will be allocated and issued
          at the discretion of the Directors. Factors to be considered by the Company in allocating Ordinary Shares include:
          -    the total amount applied for by respective applicants;
          -    achieving a spread of shares that is acceptable to the JSE; and
          -    promoting liquidity, tradability and an orderly after-market in the Ordinary Shares of the Company.
          There is no preference on allotment to any particular company or group.

     5.4 Dates and times of the opening and closing of the Private Placing

                                                                                                                          2013
          Abridged Pre-Listing Statement released on SENS                                                  Friday, 15 November
          Abridged Pre-Listing Statement published in the South African press                              Friday, 15 November
          Opening date of the Private Placing (09:00)                                                      Friday, 15 November
          Closing date of the Private Placing (12:00)                                                     Tuesday, 19 November
          Notification of allotments                                                                    Wednesday, 20 November
          Results of the Private Placing released on SENS                                                Thursday, 21 November
          Results of the Private Placing published in the South African press                              Friday, 22 November
          Listing Date (09:00)                                                                             Friday, 22 November
          Accounts at CSDP or broker updated and debited in respect of
          Dematerialised Shareholders                                                                      Friday, 22 November

          All dates and times shown in this Abridged Pre-Listing Statement are South African dates and times. The above
          dates and times are subject to amendment. Any such amendment will be announced on SENS and published in
          the South African press.


6.   FORECAST FINANCIAL INFORMATION
     The table below sets out the forecast financial information of Ascendis for the financial year ending 30 June 2014.
     The forecast financial information assumes the Private Placing is taken up in full. The forecast financial information,
     together with the detailed notes thereto, should be read in conjunction with the forecast financial information
     disclosed in the Pre-Listing Statement. Such information has been presented for illustrative purposes only and because
     of its nature may not fairly reflect the results of Ascendis. The forecast financial information is the responsibility of the
     Directors.

                                                                                                          Forecast for the year
                                                                                                            ending 30 June 2014
                                                                                                                            (R)
     Revenue                                                                                                      1,666,140,226
     Cost of sales                                                                                                (971,104,363)
     Gross profit                                                                                                   695,035,863
     Other income                                                                                                    11,171,916
     Operating expenses                                                                                           (519,964,221)
     Operating profit                                                                                               186,243,559
     Depreciation and amortisation                                                                                   20,252,862
     EBITDA                                                                                                         206,496,420
     Depreciation and amortisation                                                                                 (20,252,862)
     Finance costs                                                                                                 (27,116,256)
     Profit before tax                                                                                              159,127,303
     Taxation                                                                                                      (47,480,569)
     Profit after tax                                                                                               111,646,734
     Attributable to:
     Equity shareholders                                                                                            109,885,630
     Minority interest                                                                                                1,761,104
     Weighted average number of Ordinary Shares in issue                                                            203,747,960
     Earnings per share (cents)                                                                                              55
     Headline earnings per share (cents)                                                                                     55
     Note: The forecast includes c.R17 million of listing expenses (R12.2 million after tax), which are non-recurring
     costs, and assumes R15.5 million of amortisation costs which relate to intangibles (revaluation of acquired brands,
     intellectual property and customer lists). The forecast also includes acquisitions made post 30 June 2013 from their
     respective effective dates of acquisition i.e. not for a full financial year. If the listing expenses and amortisation costs
     had been excluded from the forecast to 30 June 2014 and the full year's earnings for the acquisitions post 30 June
     2013 had been taken into account in the profit forecast, then the profit forecast would have been R158.3 million for
     the year ending 30 June 2014.

7.   COPIES OF THE PRE-LISTING STATEMENT
     Copies of the Pre-Listing Statement may be obtained in English only during normal business hours from 08:30 to
     17:00 for 14 days from the date of issue of the Pre-Listing Statement from the Company's registered office
     (The Terraces, Block E, Steenberg Office Park, Silverwood Close, Tokai, 7945) or from the office of Nedbank Capital,
     a division of Nedbank Limited (135 Rivonia Road, Sandown, 2196).
     The Pre-Listing Statement may also be obtained on Ascendis' website (www.ascendis.co.za).

Cape Town
15 November 2013

Investment Bank, Corporate Advisor and Sponsor               
NEDBANK CAPITAL
                                       
Independent Reporting Accountants and Auditors
MAZARS  

Attorneys
DLA CLIFFE DEKKER HOFMEYR

Underwriter
THREE SIX ONE ASSET MANAGEMENT

Communication Advisors
LUXURY BRANDS



Date: 15/11/2013 08:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). 
The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of
 the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, 
indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on,
 information disseminated through SENS.

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