Voluntary notice of redemption of ZAR 1,600,000,000 9.625 per cent convertible bonds due 2015 STEINHOFF INTERNATIONAL HOLDINGS LIMITED Incorporated in the Republic of South Africa (Registration Number 1998/003951/06) Share code: SHF ISIN: ZAE000016176 ("Steinhoff" or "the Company") VOLUNTARY NOTICE OF REDEMPTION OF ZAR 1,600,000,000 9.625 PER CENT CONVERTIBLE BONDS DUE 2015 (the Bonds) Shareholders are advised that, in accordance with Condition 7(b)(i) of the terms and conditions of the Bonds, the Company intends to exercise its option to redeem all outstanding bonds on 29 November 2013. The Bonds will be redeemed at their accreted principal amount plus accrued but unpaid interest in respect of such Bonds (the redemption). As such an optional redemption notice has been despatched to all holders of the Bonds. Bondholders have the option, under the terms and conditions of the Bonds, to exchange Bonds for ordinary shares in Steinhoff by delivering a conversion notice to the Company. In order to facilitate settlement, bondholders are requested to submit their conversion notices by no later than 11:00am CET, on Friday 22 November 2013, the due date for the establishment of ordinary shareholders’ entitlement to receive the dividend payable on 2 December 2013. As at 29 October 2013: - the conversion price in respect of the Bonds was ZAR 23.34 per ordinary share - The aggregate principal amount of Bonds outstanding was ZAR 1,416,050,000. To date the company has already received conversion notices from bondholders holding R183,950,000 of the Bonds; and - The closing price of the ordinary shares as derived from the JSE was ZAR 38.90 per Ordinary share Accordingly, shareholders are advised that Steinhoff International has submitted a provisional listing application to the JSE Limited for the listing of up to 68,551,842 ordinary shares (being the maximum number of ordinary shares that is currently reserved for the Bonds) in respect of the potential settlement of bondholders that may elect to exchange Bonds for ordinary shares. 30 October 2013 By order of the Board Steinhoff Secretarial Services Proprietary Limited Company Secretary Wynberg, Sandton Sponsor: PSG Capital Proprietary Limited Date: 30/10/2013 11:51:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.