Dealing in Securities by Directors Pick n Pay Holdings Limited (Incorporated in the Republic of South Africa) (Registration number 1981/009610/06) Share code: PWK ISIN: ZAE000005724 DEALING IN SECURITIES BY DIRECTORS In compliance with the JSE Listing Requirements, the following information is disclosed: Director : Wendy Ackerman Company : Pick n Pay Holdings Limited Date of transaction : 22 October 2013 Nature of transactions ; On market purchase of shares Number of securities purchased : 15,967 Class of security : Ordinary Average purchase price per share : R20.1154 Total value of shares purchased : R321,182.59 Highest purchase price per share : R20.25 Lowest purchase price per share : R20.10 Nature of interest : Indirect beneficial Clearance obtained : Yes Director : Wendy Ackerman Company : Pick n Pay Holdings Limited Date of transaction : 23 October 2013 Nature of transactions ; On market purchase of shares Number of securities purchased : 34,022 Class of security : Ordinary Average purchase price per share : R21.1237 Total value of shares purchased : R718,902.88 Highest purchase price per share : R21.35 Lowest purchase price per share : R20.25 Nature of interest : Indirect beneficial Clearance obtained : Yes Alternate Director : Jonathan Ackerman Company : Pick n Pay Holdings Limited Date of transaction : 22 October 2013 Nature of transactions ; On market purchase of shares Number of securities purchased : 40,000 Class of security : Ordinary Average purchase price per share : R20.2452 Total value of shares purchased : R809,808.00 Highest purchase price per share : R20.35 Lowest purchase price per share : R20.10 Nature of interest : Indirect beneficial Clearance obtained : Yes Alternate Director : Jonathan Ackerman Company : Pick n Pay Holdings Limited Date of transaction : 23 October 2013 Nature of transactions ; On market purchase of shares Number of securities purchased : 8,400 Class of security : Ordinary Average purchase price per share : R21.2600 Total value of shares purchased : R178,584.00 Highest purchase price per share : R21.30 Lowest purchase price per share : R21.22 Nature of interest : Indirect beneficial Clearance obtained : Yes Sponsor: Investec Bank Limited 24 October 2013 Date: 24/10/2013 12:40:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.