Dealings in securities by a director of a major subsidiary of the company ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE share code: ELI ISIN: ZAE000103081 (“Ellies” or the “company”) DEALINGS IN SECURITIES BY A DIRECTOR OF A MAJOR SUBSIDIARY OF THE COMPANY Shareholders are advised of the follow information relating to the dealings in securities by a director of a major subsidiary of Ellies: Name of director: Grant Melville Name of subsidiary company: Ellies Proprietary Limited Transaction date: 15 October 2013 Class of securities: Ordinary shares Number of securities: 60 556 Price per security: R6.88 Total value of transaction: R416 625.28 Nature of transaction: On-market sale Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Grant Melville Name of subsidiary company: Ellies Proprietary Limited Transaction date: 15 October 2013 Class of securities: Ordinary shares Number of securities: 17 909 Price per security: R6.89 Total value of transaction: R123 393.01 Nature of transaction: On-market sale Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Grant Melville Name of subsidiary company: Ellies Proprietary Limited Transaction date: 15 October 2013 Class of securities: Ordinary shares Number of securities: 19 530 Price per security: R6.90 Total value of transaction: R134 757.00 Nature of transaction: On-market sale Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Grant Melville Name of subsidiary company: Ellies Proprietary Limited Transaction date: 15 October 2013 Class of securities: Ordinary shares Number of securities: 1 991 Price per security: R6.95 Total value of transaction: R13 837.45 Nature of transaction: On-market sale Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Grant Melville Name of subsidiary company: Ellies Proprietary Limited Transaction date: 15 October 2013 Class of securities: Ordinary shares Number of securities: 14 Price per security: R7.00 Total value of transaction: R98.00 Nature of transaction: On-market sale Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes 17 October 2013 Sponsor Java Capital Date: 17/10/2013 04:35:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.