Voluntary Trading Update For The Eleven Months To 31 August 2013 Pioneer Food Group Limited Incorporated in the Republic of South Africa Registration number: 1996/017676/06 Share code: PFG ISIN code: ZAE000118279 (“Pioneer Foods” or “the Group” or “the Company”) VOLUNTARY TRADING UPDATE FOR THE ELEVEN MONTHS TO 31 AUGUST 2013 Pioneer Foods is providing this voluntary trading update based on the results for the 11 months to 31 August 2013. The Company enters into a closed period today until the publication of the annual results for the period ending 30 September 2013. These results will be announced on or about 25 November 2013. Revenue for the 11 months increased by 10% to R18 billion. The weak consumer environment continued to impact on volume growth, limiting it to an average of 3% across the Group’s basket. At an industry level, wheat consumption for the nine months to July is down by 1.2% and maize slightly up by 0.7%. The weakening of the Rand against the US Dollar has reversed underlying US Dollar based maize and wheat deflation, especially during the latter part of the reporting period. Sasko sales volumes in wheat and bread products remained soft compared to the corresponding period in the prior year while maize, rice and pasta reflect gains. The Thailand rice pledging scheme is still impacting international rice prices. Bokomo Foods achieved solid volume growth during the period under review, with a significant increase in vine fruit volumes. Breakfast cereal volumes are marginally up indicative of difficult market conditions. Moir’s biscuits sustained double digit volume growth ahead of the market. The Ceres Beverage business sustained the excellent performance of the first half, regaining lost market share profitably. Cost control and enhanced manufacturing efficiencies bodes well for profitability. Whilst feed volumes in Quantum Foods were stable, price increases offset higher raw material costs. Unprecedented price and volume pressure in the broiler industry continued. Measures to contain operating cost increases and improve efficiencies could not compensate. Sales prices in the egg business increased over the past 2 months as supply and demand dynamics improved and margins consequently strengthened. The Zambia and Uganda businesses continue to increase their contribution to overall performance. The information provided has not been reviewed or reported on by the Group`s independent auditors. Paarl 16 September 2013 Sponsor PSG Capital Date: 16/09/2013 11:39:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.