Dealings in securities FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1969/004875/06) JSE Share code: FBR ISIN code: ZAE000053328 (“the company”) DEALINGS IN SECURITIES In compliance with section 3.63 to 3.65 of the Listings Requirements of the JSE Limited (“Listings Requirements”), we hereby advise of the following transactions by a director in the company’s securities: Name of director: Darren Paul Hele Date of transaction: 22 August 2013 Price per share 2800 cents Number of shares 100 000 Total value: R2 800 000.00 Class of securities: Ordinary shares Nature of transaction: Exercise of share options granted May 2010 Nature and extent of director’s interest: Direct beneficial Name of director: Darren Paul Hele Date of transaction: 22 August 2013 Number of shares: 10 000 Price per share 10002 cents per share Total value: R1 000 200.00 Class of securities: Ordinary shares Nature of transaction: Sale of share options granted in May 2010 Nature and extent of director’s interest: Direct beneficial Name of director: Darren Paul Hele Date of transaction: 23 August 2013 Number of shares: 16 116 Average sale price 10098.59 cents per share Highest sale price 10129 cents per share Lowest sale price 10050 cents per share Total value: R1 627 490.38 Class of securities: Ordinary shares Nature of transaction: Sale of share options granted in May 2010 Nature and extent of director’s interest: Direct beneficial The above transactions were done on market. Clearance to deal was received in terms of paragraph 3.66 of the Listings Requirements. Midrand 26 August 2013 Sponsor The Standard Bank of South Africa Limited Date: 26/08/2013 09:21:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.