Dealing in securities by a director of a major subsidiary of Ellies ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE share code: ELI ISIN: ZAE000103081 (“Ellies” or the “company”) DEALING IN SECURITIES BY A DIRECTOR OF A MAJOR SUBSIDIARY OF ELLIES Shareholders are referred to the announcement released on SENS on 14 August 2012 and are advised that the forward purchase as disclosed therein has been closed out as per the details below: Name of director Gary Wiltshire Name of subsidiary company: Ellies Proprietary Limited Transaction date: 25 July 2013 Class of securities: Ordinary shares Number of Securities: 700 000 Price per security: R6.386 Total value of transaction: R4 470 200.00 Nature of transaction: Off-market purchase pursuant to the forward purchase contract Nature and extent of director’s interest: Direct Beneficial Clearance to deal: Yes Name of director Gary Wiltshire Name of subsidiary company: Ellies Proprietary Limited Transaction date: 24 July 2013 Class of securities: Ordinary shares Number of Securities: 700 000 Implied Price per security: R8.20 Total value of transaction: R5 740 000.00 Nature of transaction: On-market sale Nature and extent of director’s interest: Direct Beneficial Clearance to deal: Yes 26 July 2013 Sponsor Java Capital Date: 26/07/2013 04:54:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.