Dealings in securities FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1969/004875/06) JSE Share code: FBR ISIN code: ZAE000053328 (“the company”) DEALINGS IN SECURITIES In compliance with section 3.63 to 3.65 of the Listings Requirements of the JSE Limited (“Listings Requirements”), we hereby advise of the following transactions by a director in the company’s securities: Name of director: Darren Paul Hele Date of transaction: 25 July 2013 Price per share 1610 cents Number of shares 100 000 Total value: R1 610 000.00 Class of securities: Ordinary shares Nature of transaction: Exercise of share options granted May 2009 Nature and extent of director’s interest: Direct beneficial Name of director: Darren Paul Hele Date of transaction: 25 July 2013 Number of shares: 72 000 Average sale price 9800.07 cents per share Highest sale price 9815 cents per share Lowest sale price 9762 cents per share Total value: R7 056 050.40 Class of securities: Ordinary shares Nature of transaction: Sale of share options granted in May 2009 Nature and extent of director’s interest: Direct beneficial The above transactions were done on market. Clearance to deal was received in terms of paragraph 3.66 of the Listings Requirements. Midrand 26 July 2013 Sponsor The Standard Bank of South Africa Limited Date: 26/07/2013 11:09:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.