Dealings in securities FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1969/004875/06) JSE Share code: FBR ISIN code: ZAE000053328 (“the company”) DEALINGS IN SECURITIES In compliance with section 3.63 to 3.65 of the Listings Requirements of the JSE Limited (“Listings Requirements”), we hereby advise of the following transactions by directors in the company’s securities: Name of director: Panagiotis Halamandaris Date of transaction: 18 July 2013 Price per share: R100.00 Number of shares: 179 950 Total value: R17 995 000.00 Class of securities: Ordinary shares Nature of transaction: Sale Nature and extent of director’s interest: Direct beneficial Name of director: Panagiotis Halamandaris Date of transaction: 18 July 2013 Price per share: R100.00 Number of shares: 70 050 Total value: R7 005 000.00 Class of securities: Ordinary shares Nature of transaction: Sale of shares held in Panis Trust of which Mr Halamandaris is a trustee Nature and extent of director’s interest: Indirect beneficial Name of director: Theofanis Halamandaris Date of transaction: 18 July 2013 Price per share: R100.00 Number of shares: 250 000 Total value: R25 000 000.00 Class of securities: Ordinary shares Nature of transaction: Sale Nature and extent of director’s interest: Direct beneficial Name of director: Periklis Halamandaris Date of transaction: 18 July 2013 Price per share: R100.00 Number of shares: 250 000 Total value: R25 000 000.00 Class of securities: Ordinary shares Nature of transaction: Sale Nature and extent of director’s interest: Direct beneficial Name of director: John L Halamandres Date of transaction: 18 July 2013 Price per share: R100.00 Number of shares: 250 000 Total value: R25 000 000.00 Class of securities: Ordinary shares Nature of transaction: Sale Nature and extent of director’s interest: Direct beneficial Name of director: Kevin A Hedderwick Date of transaction: 18 July 2013 Price per share: R100.00 Number of shares: 155 717 Total value: R15 571 700.00 Class of securities: Ordinary shares Nature of transaction: Sale Nature and extent of director’s interest: Direct beneficial The above transactions were done off-market. Clearance to deal was received in terms of paragraph 3.66 of the Listings Requirements. Midrand 18 July 2013 Sponsor The Standard Bank of South Africa Limited Date: 18/07/2013 04:01:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.