Exercise Of Options By Executive Directors In Terms Of The Taste Holdings Trust TASTE HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number 2000/002239/06) JSE code: TAS ISIN: ZAE000081162) ("the company") EXERCISE OF OPTIONS BY EXECUTIVE DIRECTORS IN TERMS OF THE TASTE HOLDINGS TRUST In compliance with rules 3.63 to 3.74 of the JSE Limited Listings Requirements, the following information is disclosed: 1. NAME OF DIRECTOR DJ Crosson COMPANY OF WHICH I AM A DIRECTOR Taste Holdings STATUS:EXECUTIVE/NON-EXECUTIVE Executive TYPE OF SECURITIES Shares CLASS OF SECURITIES Ordinary DATE OF TRANSACTION 12 June 2013 OPTION STRIKE PRICE 386 cents NUMBER OF OPTIONS EXERCISED 577 126 TOTAL RAND VALUE OF OPTIONS R2 227 706.40 STRIKE DATE OF OPTIONS 12 June 2013 PERIOD OF EXERCISE The option is exercisable in 25% tranches from the second anniversary of the option date onwards over a 6 year period. If the option has not been exercised in its entirety within 6 years of the option date, the unexercised portion thereof shall automatically lapse. NATURE OF TRANSACTION Acquisition of shares in Taste Holdings through the exercise of options(Off-market transaction) NATURE AND EXTENT OF INTEREST IN THE TRANSACTION Direct, Beneficial CLEARANCE OBTAINED Yes 2. NAME OF DIRECTOR E Tsatsarolakis COMPANY OF WHICH I AM A DIRECTOR Taste Holdings STATUS:EXECUTIVE/NON-EXECUTIVE Executive TYPE OF SECURITIES Shares CLASS OF SECURITIES Ordinary DATE OF TRANSACTION 12 June 2013 OPTION STRIKE PRICE 386 cents NUMBER OF OPTIONS EXERCISED 475 000 TOTAL RAND VALUE OF OPTIONS R1 833 500 STRIKE DATE OF OPTIONS 12 June 2013 PERIOD OF EXERCISE The option is exercisable in 25% tranches from the second anniversary of the option date onwards over a 6 year period. If the option has not been exercised in its entirety within 6 years of the option date, the unexercised portion thereof shall automatically lapse. NATURE OF TRANSACTION Acquisition of shares in Taste Holdings through the exercise of options(Off-market transaction) NATURE AND EXTENT OF INTEREST IN THE TRANSACTION Direct, Beneficial CLEARANCE OBTAINED Yes The strike price as indicated above was calculated as per the provisions of the Taste Holdings Trust deed and represents the 30 day volume weighted average traded price of Taste shares on the grant date, being 7 June 2013. Sandton 14 June 2013 Sponsor Vunani Corporate Finance Date: 14/06/2013 04:56:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.