Directors' dealing announcement FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1969/004875/06) JSE Share code: FBR ISIN code: ZAE000053328 (“the company”) DEALINGS IN SECURITIES In compliance with section 3.63 to 3.65 of the Listings Requirements of the JSE Limited (“Listings Requirements”), we hereby advise of the following transactions by a director in the company’s securities: Name of director: JL Halamandres Date of transaction: 28 May 2013 Price per share: R94.10 Number of shares: 9 400 Total value: R884 540.00 Class of securities: Ordinary shares Nature of transaction: Sale Nature and extent of director’s interest: Direct beneficial Name of director: JL Halamandres Date of transaction: 28 May 2013 Price per share: R94.12 Number of shares: 10 000 Total value: R941 200.00 Class of securities: Ordinary shares Nature of transaction: Sale Nature and extent of director’s interest: Direct beneficial Name of director: JL Halamandres Date of transaction: 28 May 2013 Price per share: R94.20 Number of shares: 10 000 Total value: R942 000.00 Class of securities: Ordinary shares Nature of transaction: Sale Nature and extent of director’s interest: Direct beneficial Name of director: JL Halamandres Date of transaction: 28 May 2013 Price per share: R94.50 Number of shares: 20 374 Total value: R1 925 343.00 Class of securities: Ordinary shares Nature of transaction: Sale Nature and extent of director’s interest: Direct beneficial 2 Name of director: JL Halamandres Date of transaction: 28 May 2013 Price per share: R95.00 Number of shares: 19 626 Total value: R1 864 470.00 Class of securities: Ordinary shares Nature of transaction: Sale Nature and extent of director’s interest: Direct beneficial The above transactions were done on market. Clearance to deal was received in terms of paragraph 3.66 of the Listings Requirements. Midrand 29 May 2013 Sponsor The Standard Bank of South Africa Limited Date: 29/05/2013 04:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.