Notification of Director’s dealing in Massmart Holdings Limited securities Massmart Holdings Limited: (Incorporated in the Republic of South Africa) Company registration No. 1940/014066/06 JSE Code: MSM ISIN: ZAE 000152617 (“Massmart”) Notification of Director’s dealing in Massmart Holdings Limited securities In compliance with rule 3.63 to 3.66 of the JSE Listing Requirements, the following dealings in the securities of Massmart Holdings Limited have taken place by an Executive Director of Massmart: Director: Ilan Zwarenstein Company: Massmart Holdings Ltd Number of securities: 15,328 Class of security: Ordinary Nature of interest: Direct, beneficial Nature of transaction: Exercise of options / Sale of shares Option strike dates: 01 April 2008, 26 May 2008, 27 May 2009 Date of sale: 27 May 2013 Prior authority to transact: Obtained i) Nature of transaction: Exercise of options No: 15,328 Vesting Periods: 01 April 2013, 26 May 2012, 27 May 2012, 27 May 2013 Price: Weighted Average Price: R74.05 ii)Nature of transaction: Sale of shares No: 15,328 Price: R 196.0137 Total transaction value: R 3,004,498.00 The transaction set out above was an on-market trade. Shareholding: The shares sold represent 8.40% of Mr Zwarenstein’s Massmart shareholding comprising direct purchases and/or shares and share options acquired in terms of the rules of the Massmart Holdings Limited Employee Share Trust. After the abovementioned sale, Mr Zwarenstein still holds 167,331 Massmart shares or options. Johannesburg 28 May 2013 Sponsor: Deutsche Securities (SA) Proprietary Limited Date: 28/05/2013 03:15:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.