Earnings Guidance Pioneer Food Group Limited Incorporated in the Republic of South Africa Registration number: 1996/017676/06 Share code: PFG ISIN code: ZAE000118279 (“Pioneer Foods” or “the Company” or “the Group”) EARNINGS GUIDANCE Shareholders are hereby advised that a reasonable degree of certainty exists that Pioneer Foods’ earnings and headline earnings per share for the six months to 31 March 2013 will increase by between 36% and 46% from the 130 cents per share and 131 cents per share respectively, reported in the corresponding period in the previous year. The adjusted performance in earnings and headline earnings per share for the six months to 31 March 2013 is presented below as the current and comparative financial results have been impacted by the IFRS 2 share-based payment (“IFRS”) charges relating to the Phase I (2006) and Phase II (2012) Broad-Based Black Economic Empowerment (B-BBEE) transactions. Adjusted earnings and adjusted headline earnings per share, excluding the impact of the IFRS charges for the Phase I and Phase II B-BBEE transactions in the current and comparative financial results, are expected to be between 2% lower and 4% higher compared to the 218 cents per share and 219 cents per share respectively, for the corresponding period in the previous year. 1) The IFRS charge for the cash settled Phase I B-BBEE transaction impacts on results due to the Group share price movements in the respective reporting periods. In the 2012 reporting period the share price increased from R59.00 to R59.50, resulting in a gain of R4 million in the statement of comprehensive income. In the current reporting period to 31 March 2013 the share price increased from R53.00 to R71.57, resulting in a charge of R65 million in the statement of comprehensive income. 2) The IFRS charge related to the implementation of Phase II B-BBEE transaction amounted to a once-off, non-cash flow charge of R161 million in the statement of comprehensive income for the comparative period to 31 March 2012. The publication of the interim results for the six months to 31 March 2013 is expected to be on or about 20 May 2013. The information provided has not been reviewed or reported on by the Group’s independent external auditors. Paarl 17 April 2013 Sponsor PSG Capital Date: 17/04/2013 04:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.