Dealing In Company’s Shares By A Director Pioneer Food Group Limited (Incorporated in the Republic of South Africa) (Registration number: 1996/017676/06) (Share code: PFG) (ISIN code: ZAE000118279) (“Pioneer Foods” or “the Company”) DEALING IN COMPANY’S SHARES BY A DIRECTOR In compliance with rules 3.63 to 3.74 of the JSE Limited Listings Requirements, the following information is disclosed: 1. NAME OF DIRECTOR WA Hanekom COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive TYPE OF SECURITIES Equity Settled Phantom Share Rights CLASS OF SECURITIES Ordinary shares (when exercised) DATE OF EXERCISE 28 February 2013 CENTS PER SHARE 2 548 (1) 2 420 (2) 3 474 (3) NUMBER OF SECURITIES TRANSACTED 49 545 (1) 31 358 (2) 126 373 (3) NATURE OF TRANSACTION Exercise of Phantom Share Rights in terms of the Pioneer Foods Equity Settled Phantom Share Plan (off-market) NATURE AND EXTENT OF INTEREST IN Direct beneficial THE TRANSACTION CLEARANCE OBTAINED Yes 2. NAME OF DIRECTOR WA Hanekom COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive TYPE OF SECURITIES Shares CLASS OF SECURITIES Ordinary shares DATE OF TRANSACTION 28 February 2013 CENTS PER SHARE 7 375 NUMBER OF SECURITIES TRANSACTED 120 341 TOTAL RAND VALUE OF SECURITIES R8 875 148.75 NATURE OF TRANSACTION Ordinary shares received in terms of the exercise of Phantom Share Rights (off- market) NATURE AND EXTENT OF INTEREST IN Direct beneficial THE TRANSACTION CLEARANCE OBTAINED Yes 3. NAME OF DIRECTOR WA Hanekom COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive TYPE OF SECURITIES Shares CLASS OF SECURITIES Ordinary shares DATE OF TRANSACTION 28 February 2013 CENTS PER SHARE 7 078 NUMBER OF SECURITIES TRANSACTED 1 000 000 TOTAL RAND VALUE OF SECURITIES R70 780 000.00 NATURE OF TRANSACTION Disposal (on-market) NATURE AND EXTENT OF INTEREST IN Direct beneficial THE TRANSACTION CLEARANCE OBTAINED Yes Paarl 28 February 2013 Sponsor PSG Capital Date: 28/02/2013 11:50:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.