CANCELLATION OF S328386 Dealing in Company’s shares by a director Pioneer Food Group Limited (Incorporated in the Republic of South Africa) (Registration number: 1996/017676/06) (Share code: PFG) (ISIN code: ZAE000118279) (“Pioneer Foods” or “the Company”) DEALING IN COMPANY’S SHARES BY A DIRECTOR In compliance with rules 3.63 to 3.74 of the JSE Limited Listings Requirements, the following information is disclosed: 1. NAME OF DIRECTOR JA Jacobs COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive – Company Secretary TYPE OF SECURITIES Equity Settled Phantom Share Rights CLASS OF SECURITIES Ordinary shares (when exercised) DATE OF EXERCISE 11 February 2013 CENTS PER SHARE 3 474 (1) 4 996 (2) 6 185 (3) NUMBER OF SECURITIES TRANSACTED 7 168 (1) 249 (2) 11 072 (3) NATURE OF TRANSACTION Exercise of Phantom Share Rights in terms of the Pioneer Foods Equity Settled Phantom Share Plan (off-market) NATURE AND EXTENT OF INTEREST IN Direct beneficial THE TRANSACTION CLEARANCE OBTAINED Yes 2. NAME OF DIRECTOR JA Jacobs COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive – Company Secretary TYPE OF SECURITIES Shares CLASS OF SECURITIES Ordinary shares DATE OF TRANSACTION 23 January 2013 CENTS PER SHARE 3 474 (1) 4 996 (2) 6 185 (3) NUMBER OF SECURITIES TRANSACTED 3 621 (1) 72 (2) 1 317 (3) TOTAL RAND VALUE OF SECURITIES R125 793.54 (1) R3 597.12 (2) R81 456.45 (3) NATURE OF TRANSACTION Ordinary shares received in terms of the exercise of Phantom Share Rights (off- market) NATURE AND EXTENT OF INTEREST IN Direct beneficial THE TRANSACTION CLEARANCE OBTAINED Yes Paarl 13 February 2013 Sponsor PSG Capital Date: 25/02/2013 10:29:59 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.