PIONEER FOOD GROUP LIMITED - Pioneer Foods appoints Phil Roux as Chief Executive Officer

Pioneer Foods appoints Phil Roux as Chief Executive Officer

Pioneer Food Group Limited
Incorporated in the Republic of South Africa
Registration number: 1996/017676/06
Share code: PFG
ISIN code: ZAE000118279
(“Pioneer Foods” or “the Company”)

         Pioneer Foods appoints Phil Roux as Chief Executive Officer

In accordance with paragraph 3.59 of the Listings Requirements of the JSE Limited,
Pioneer Foods announces the appointment of Phil Roux as Chief Executive Officer
with effect from 1 May 2013, or earlier as may be agreed.

Phil Roux (48) is currently Business Executive Consumer Brands at Tiger Brands
and a Non Executive Director of Oceana Group Ltd. He has twenty four years
experience in the FMCG industry in various senior positions. Previously he served as
Chief Operating Officer of Coca Cola Sabco and as Executive Director of Tiger
Brands.

Commenting on Mr Roux’s appointment, Pioneer Foods Chairman Mr KK Combi
said: “We are indeed fortunate to welcome Phil to Pioneer Foods as Chief Executive,
knowing that his skills and expertise will contribute to the further growth and
development of our business to capitalise on our exciting inherent value. We wish
him every success and look forward to working with him.”

Phil Roux said of his appointment: “I’m delighted at the opportunity to lead Pioneer
Foods, a significant branded FMCG organisation with compelling growth potential.
Pioneer Foods’ solid balance sheet and good cash flows provides an underpin for
the Group’s portfolio of enviable brands which hold significant equity, household
penetration and loyalty.”

Pioneer Foods current Chief Executive, André Hanekom, will continue to act as Chief
Executive until Mr Roux takes up such position and will remain available to the
Company on a consultancy basis until 31 March 2014.

Paying tribute to André’s leadership, Mr Combi said: “André has served Pioneer
Foods loyally for more than 25 years, the last 19 of which as CEO. He has been the
visionary architect of Pioneer Foods’ growth and development from consolidating
the businesses of Sasko and Bokomo to entering new strategic food categories
along the way. We are a vibrant and diversified business today with a number of
market leading brands and we thank André for his dedicated service.”

Paarl
22 February 2013

Sponsor
PSG Capital

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