CANCELLATION OF S328466 Voluntary trading update for the four months to 31 January 2013 Pioneer Food Group Limited Incorporated in the Republic of South Africa Registration number: 1996/017676/06 Share code: PFG ISIN code: ZAE000118279 (“Pioneer Foods” or “the Company”) Voluntary trading update for the four months to 31 January 2013 As is customary Pioneer Foods provides this voluntary update on the Group`s trading for the four months to 31 January 2013. Revenue for the four months increased by 12% to R9.82 billion with volumes increasing by between 3% and 5% on average in the Group`s product basket. Price inflation is estimated at between 7% and 9% for the four months under review. Continuing cost management and efficiency drives supported by active price point management stimulated volume growth across the Group’s product basket as margins came under pressure in the generally weak trading environment. During the four months under review total cost increases were contained at 6% and as low as 2% if energy and distribution costs are excluded, providing zero cost inflation on a per unit basis. Further increases in wheat prices are expected while maize prices are expected to moderate in months to come. Pricing pressure for rice is expected to remain. The impact of upward trending costs is compounded by the weakening Rand, making further price increases likely across the Group’s product basket. The lag in recovery of rising input costs and the weak trading environment in general are likely to place pressure on earnings growth. Sasko In total Sasko’s performance is below the previous year due to a lag in raw material cost recovery. The competitive price position supported total volume growth across the Sasko product basket. Underlying maize and wheat inflation amounted to some 16% with final product selling inflation for these products around 10%. White Star super maize meal responded positively with this competitive price position and achieved volume growth irrespective of the decline in consumption at industry level. Bread volumes remained flat although performance of the total wheat value chain improved year on year. The performance of the rice category was negatively affected by competitive price offerings from Indian origin compared to inflationary cost pressures on imports from Thai origin. The devaluation of the Rand further contributed to increased raw material costs. Overall volumes sold for the four months under review are ahead of the previous year. Agri Egg volumes increased due to better production efficiencies. Egg prices did not respond to raw material price increases and led to margin pressure. Broiler prices increased up to December leading to lower sales volumes amidst a glut of imported product. Sales prices adjusted dramatically lower from January to address high inventory levels. Current pricing levels are below cost. Feeds maintained margins and enjoyed volume growth. Bokomo Foods Overall volumes are up 6% and price inflation averaged around 9% with raw material costs increasing by some 14%. The cost per unit remained flat. Margins responded positively to price point adjustments. Weet-Bix maintained its market leading position after posting a 10% price increase from November. Cereals volumes are up 3%. Cost inflation amounted to 4% with raw material prices increasing by 11%. Margins remained stable benefitting from efficient cost management. Dried fruit volumes are up by more than 50% with better availability of vine fruit in particular. Raw material prices increased by 6%, excluding fruit which are procured later in the year. Biscuit volumes are up by 18% from a relatively low base benefiting from aggressive price discounting at comparable quality levels. Cornflakes volumes are up by double digits with the new plant ramping up production and exports to Africa growing accordingly. Ceres Beverages Long life juice volumes were down as local market volumes contracted with cost inflation of 18% driven mainly by the higher price for base concentrates. International volumes grew by double digits with excellent profitability supported by the weaker Rand. Operational efficiencies improved, supported by the coming on-stream of the Wadeville plant. Carbonated soft drink volumes expanded by single digits mainly from the double digit increase in dealer-owned-brands against price deflation. Pepsi’s volumes remained stable. Lipton continued to grow volumes by double digits. Volumes of fruit concentrate mixtures contracted by double digits in the weak consumer environment. The Group will provide further earnings guidance prior to release of the 6 month results expected on or about 20 May 2013. The information provided has not been reviewed or reported on by the Group`s independent auditors. Paarl 15 February 2013 Sponsor PSG Capital Date: 15/02/2013 10:41:59 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.