Dealing In Company’s Shares By A Director Pioneer Food Group Limited (Incorporated in the Republic of South Africa) (Registration number: 1996/017676/06) (Share code: PFG) (ISIN code: ZAE000118279) (“Pioneer Foods” or “the Company”) DEALING IN COMPANY’S SHARES BY A DIRECTOR In compliance with rules 3.63 to 3.74 of the JSE Limited Listings Requirements, the following information is disclosed: 1. NAME OF DIRECTOR TA Carstens COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive TYPE OF SECURITIES Equity Settled Phantom Share Rights CLASS OF SECURITIES Ordinary shares (when exercised) DATE OF EXERCISE 23 January 2013 CENTS PER SHARE 2 420 (1) 3 474 (2) 2 548 (3) NUMBER OF SECURITIES TRANSACTED 16 557 (1) 47 818 (2) 25 432 (3) NATURE OF TRANSACTION Exercise of Phantom Share Rights in terms of the Pioneer Foods Equity Settled Phantom Share Plan (off-market) NATURE AND EXTENT OF INTEREST IN Direct beneficial THE TRANSACTION CLEARANCE OBTAINED Yes 2. NAME OF DIRECTOR TA Carstens COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive TYPE OF SECURITIES Shares CLASS OF SECURITIES Ordinary shares DATE OF TRANSACTION 23 January 2013 CENTS PER SHARE 2 420 (1) 3 474 (2) 2 548 (3) NUMBER OF SECURITIES TRANSACTED 10 577 (1) * (Disclosure on 25 January 2013 stated 16 557) 23 024 (2) * (Disclosure on 25 January 2013 stated 47 818) 15 760 (3) * (Disclosure on 25 January 2013 stated 25 432) TOTAL RAND VALUE OF SECURITIES R255 963.40 (1) R799 853.76 (2) R401 564.80 (3) NATURE OF TRANSACTION Ordinary shares received in terms of the exercise of Phantom Share Rights (off- market)* (Disclosure on 25 January 2013 stated “the delivery taken of options previously granted in terms of the Company’s deferred delivery scheme”) NATURE AND EXTENT OF INTEREST IN Direct beneficial THE TRANSACTION CLEARANCE OBTAINED Yes * On 25 January 2013, a Dealing in Company’s Shares by a Director announcement was published on SENS, which referred to 89 807 securities transacted by the Director concerned where the number should have been 49 361. For the sake of prudency the full announcement is restated above. Paarl 28 January 2013 Sponsor PSG Capital Date: 28/01/2013 03:45:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.