PIONEER FOOD GROUP LIMITED - Dealing In Companys Shares By Directors

Dealing In Company’s Shares By Directors

Pioneer Food Group Limited
(Incorporated in the Republic of South Africa)
(Registration number: 1996/017676/06)
(Share code: PFG)
(ISIN code: ZAE000118279)
(“Pioneer Foods” or “the Company”)

DEALING IN COMPANY’S SHARES BY DIRECTORS

In compliance with rules 3.63 to 3.74 of the JSE         Limited   Listings
Requirements, the following information is disclosed:

1.
  NAME OF DIRECTOR                   WA Hanekom
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive
  TYPE OF SECURITIES                 Shares
  CLASS OF SECURITIES                Ordinary
  DATE OF TRANSACTION                24 January 2013
  CENTS PER SHARE                    865
  NUMBER OF SECURITIES TRANSACTED    162 500
  TOTAL RAND VALUE OF SECURITIES     R1 405 625.00
  NATURE OF TRANSACTION              Delivery taken of options
                                     previously granted in terms of
                                     the Company’s deferred delivery
                                     scheme (off-market)
 NATURE AND EXTENT OF INTEREST IN    Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                  Yes

2.
  NAME OF DIRECTOR                   LR Cronje
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive
  TYPE OF SECURITIES                 Shares
  CLASS OF SECURITIES                Ordinary
  DATE OF TRANSACTION                22 January 2013
  CENTS PER SHARE                    1 405
  NUMBER OF SECURITIES TRANSACTED    10 000
  TOTAL RAND VALUE OF SECURITIES     R140 500.00
  NATURE OF TRANSACTION              Delivery taken of options
                                     previously granted in terms of
                                     the Company’s deferred delivery
                                     scheme (off-market)
 NATURE AND EXTENT OF INTEREST IN    Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                  Yes

3.
  NAME OF DIRECTOR                   LR Cronje
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive
  TYPE OF SECURITIES                 Shares
  CLASS OF SECURITIES                Ordinary
  DATE OF TRANSACTION                22 January 2013 (1)
                                     23 January 2013 (2)
                                     24 January 2013 (3)
 CENTS PER SHARE                    6 650 (1)
                                    6 646 (2)
                                    6 640 (3)
 NUMBER OF SECURITIES TRANSACTED    4 570 (1)
                                    64 (2)
                                    5 366 (3)
 TOTAL RAND VALUE OF SECURITIES     R303 905.00 (1)
                                    R4 253.44 (2)
                                    R356 302.40 (3)
 NATURE OF TRANSACTION              Disposal (on-market)
 NATURE AND EXTENT OF INTEREST IN   Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                 Yes

Clearance to deal in these shares was obtained in accordance with rule
3.66 of the JSE Listings Requirements.

Paarl
24 January 2013

Sponsor
PSG Capital

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