Directors' dealings in securities FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1969/004875/06) JSE Share code: FBR ISIN code: ZAE000053328 (“the company”) DIRECTORS DEALINGS IN SECURITIES In compliance with section 3.63 to 3.65 of the Listings Requirements of the JSE Limited (“JSE”), we hereby advise of the following dealings by directors in the company’s securities: Name of director: DP Hele Dates of transaction: 12 December 2012 Price per share: 6950 cents Number of shares: 11 415 Total value: R793 342.50 Class of securities: Ordinary Nature: Sale of share options granted in May 2008 Interest: Direct beneficial Name of director: DP Hele Dates of transaction: 12 December 2012 Price per share: 7000 cents Number of shares: 6 000 Total value: R420 000.00 Class of securities: Ordinary Nature: Sale of share options granted in May 2008 Interest: Direct beneficial Name of director: DP Hele Dates of transaction: 12 December 2012 Price per share: 7040 cents Number of shares: 6 000 Total value: R422 400.00 Class of securities: Ordinary Nature: Sale of share options granted in May 2008 Interest: Direct beneficial Name of director: DP Hele Dates of transaction: 12 December 2012 Price per share: 7085 cents Number of shares: 1 622 Total value: R114 918.70 Class of securities: Ordinary Nature: Sale of share options granted in May 2008 Interest: Direct beneficial 2 Name of director: DP Hele Dates of transaction: 12 December 2012 Price per share: 7100 cents Number of shares: 17 120 Total value: R1 215 520.00 Class of securities: Ordinary Nature: Sale of share options granted in May 2008 Interest: Direct beneficial Name of director: DP Hele Dates of transaction: 12 December 2012 Price per share: 7101 cents Number of shares: 362 Total value: R25 705.62 Class of securities: Ordinary Nature: Sale of share options granted in May 2008 Interest: Direct beneficial Name of director: DP Hele Dates of transaction: 12 December 2012 Price per share: 7150 cents Number of shares: 518 Total value: R37 037.00 Class of securities: Ordinary Nature: Sale of share options granted in May 2008 Interest: Direct beneficial The above transactions were done on market. Clearance to deal was received in terms of paragraph 3.66 of the Listings Requirements. Midrand 13 December 2012 Sponsor The Standard Bank of South Africa Limited Date: 13/12/2012 01:15:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.