Directors' dealings in securities FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1969/004875/06) JSE Share code: FBR ISIN code: ZAE000053328 (“the company”) DIRECTORS DEALINGS IN SECURITIES In compliance with section 3.63 to 3.65 of the Listings Requirements of the JSE Limited (“JSE”), we hereby advise of the following dealings by directors in the company’s securities: Name of director: DP Hele Dates of transaction: 6 December 2012 Price per share: 1500 cents Number of shares: 70 000 Total value: R1 050 000.00 Class of securities: Ordinary Nature: Exercise of share options granted in May 2008 Interest: Direct beneficial Name of director: DP Hele Dates of transaction: 6 December 2012 Price per share: 7095 cents Number of shares: 3 100 Total value: R219 945.00 Class of securities: Ordinary Nature: Sale of share options granted in May 2008 Interest: Direct beneficial Name of director: DP Hele Dates of transaction: 6 December 2012 Price per share: 7096 cents Number of shares: 585 Total value: R41 511.60 Class of securities: Ordinary Nature: Sale of share options granted in May 2009 Interest: Direct beneficial The above transactions were done on market. Clearance to deal was received in terms of paragraph 3.66 of the Listings Requirements. Midrand 7 December 2012 Sponsor The Standard Bank of South Africa Limited Date: 07/12/2012 12:30:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.