Notification of Directors' dealing in Massmart Holdings Limited securities Massmart Holdings Limited (Incorporated in the Republic of South Africa) (Registration Number: 1940/014066/06) Share Code: MSM ISIN: ZAE 0000152617 (“Massmart” or “the Company”) Notification of Directors’ dealings in Massmart Holdings Limited securities In compliance with rule 3.63 to 3.66 of the JSE Listing Requirements, the following dealings in the securities of Massmart Holdings Limited have taken place by Executive Committee members and Directors of subsidiary companies of Massmart: Director: Jan Potgieter Subsidiary: Massdiscounters (Pty) Ltd Number of securities: 13,280 Class of security: Ordinary Nature of interest: Direct, beneficial Nature of transaction: Exercise of options / Sale of shares Option strike date: 23 February 2007 Date of sale: 14 November 2012 Prior authority to transact: Obtained i) Nature of transaction: Exercise of options No: 13,280 Vesting Periods: 23 February 2010, 23 February 2011 Price: Weighted Average Price: R67.79 ii) Nature of transaction: Sale of shares No: 13,280 Price: R 180.00 Total transaction value: R 2,390,400.00 The transaction set out above was an on-market trade. Director: Kevin Vyvyan-Day Subsidiary: Cambridge Food (Pty) Ltd Number of securities: 36,750 Class of security: Ordinary Nature of interest: Direct, beneficial Nature of transaction: Sale of shares Number of shares: 36,750 Price per share: R 177.6385 Total transaction value: R 6,528,214.88 Date of transaction: 14 November 2012 Prior authority to transact: Obtained The transaction set out above was an on-market trade. Johannesburg 16 November 2012 Sponsor: Deutsche Securities (SA) Proprietary Limited Date: 16/11/2012 02:15:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.