Notification of Directors’ dealings in Massmart Holdings Limited securities Massmart Holdings Limited (Incorporated in the Republic of South Africa) (Registration Number: 1940/014066/06) Share Code: MSM ISIN: ZAE 0000152617 (“Massmart” or “the Company”) Notification of Directors’ dealings in Massmart Holdings Limited securities In compliance with rule 3.63 to 3.66 of the JSE Listing Requirements, the following dealings in the securities of Massmart Holdings Limited have taken place by a Director of a subsidiary company of Massmart and an Executive Director of Massmart: Director: Jan Potgieter Subsidiary: Massdiscounters (Pty) Ltd Number of securities: 34,229 Class of security: Ordinary Nature of interest: Direct, beneficial Nature of transaction: Exercise of options / Sale of shares Option strike dates: 31 May 2005, 23 February 2007 Date of sale: 06 November 2012 Prior authority to transact: Obtained i) Nature of transaction: Exercise of options No: 34,229 Vesting Period: 23 February 2009, 31 May 2009, 23 February 2010 Price: Weighted Average Price: R59.96 ii) Nature of transaction: Sale of shares No: 34,229 Price: R 179.60 Total transaction value: R 6,147,528.40 The transaction set out above was an on-market trade. Shareholding: The shares sold represent 10.16% of Mr Potgieter’s Massmart shareholding comprising direct purchases and/or shares and share options acquired in terms of the rules of the Massmart Holdings Limited Employee Share Trust. After the abovementioned sale, Mr Potgieter still holds 302,753 Massmart shares or options. Director: Grant Pattison Company: Massmart Holdings Ltd Number of securities: 49,000 Class of security: Ordinary Nature of interest: Direct, beneficial Nature of transaction: Exercise of options / Sale of shares Option strike dates: 01 April 2005 Date of sale: 07 November 2012 Prior authority to transact: Obtained i) Nature of transaction: Exercise of options No: 49,000 Vesting Period: 01 April 2010 Price: Weighted Average Price: R41.91 ii) Nature of transaction: Sale of shares No: 49,000 Price: R 174.8528 Total transaction value: R 8,567,787.20 The transaction set out above was an on-market trade. Shareholding: The shares sold represent 5.16% of Mr Pattison’s Massmart shareholding comprising direct purchases and/or shares and share options acquired in terms of the rules of the Massmart Holdings Limited Employee Share Trust. After the abovementioned sale, Mr Pattison still holds 902,076 Massmart shares or options. Johannesburg 8 November 2012 Sponsor: Deutsche Securities (SA) Proprietary Limited Date: 08/11/2012 01:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.