Dealing in securities by a director of a major subsidiary of the company ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE code: ELI ISIN: ZAE000103081 (the “company”) DEALING IN SECURITIES BY A DIRECTOR OF A MAJOR SUBSIDIARY OF THE COMPANY Shareholders are advised of the following information relating to the dealing in securities by a director of a major subsidiary of the company: Name of director: Vic Haskins Name of subsidiary company of which a director: Ellies (Proprietary) Limited Transaction date: 26 October 2012 Class of securities: Ordinary shares Number of securities: 24 295 Price per security: R6.80 Total value: R165 206 Nature of transaction: On-market sale Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Vic Haskins Name of subsidiary company of which a director: Ellies (Proprietary) Limited Transaction date: 29 October 2012 Class of securities: Ordinary shares Number of securities: 111 705 Price per security: R6.80 Total value: R759 594 Nature of transaction: On-market sale Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes 30 October 2012 Sponsor Java Capital Date: 30/10/2012 11:50:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.