Notification of Director’s dealing in Massmart Holdings Limited securities Massmart Holdings Limited (Incorporated in the Republic of South Africa) (Registration Number: 1940/014066/06) Share Code: MSM ISIN: ZAE 0000152617 (“Massmart” or “the Company”) Notification of Director’s dealing in Massmart Holdings Limited securities In compliance with rule 3.63 to 3.66 of the JSE Listing Requirements, the following dealings in the securities of Massmart Holdings Limited have taken place by an Executive Committee member and a Director of a subsidiary company of Massmart: Subsidiary Director: Pearl Maphoshe Subsidiary: Masscash Holdings (Pty) Ltd Number of securities: 16,091 Class of security: Ordinary Nature of interest: Direct, beneficial Nature of transaction: Exercise of Options / Sale of shares Option Strike dates: 24 May 2007 Date of sale: 16 October 2012 Prior authority to transact: Obtained i) Nature of transaction: Exercise of options No: 8,456 Vesting Periods: 24 May 2012 Price: Weighted Average price: R94.25 ii) Nature of transaction: Sale of shares No 16,091 Price: R172.0425 Total transaction value: R2,768,335.87 The transaction set out above was an on-market trade Shareholding:The shares sold represent 17.30% of Ms Maphoshe’s Massmart shareholding comprising direct purchases and/or shares acquired in terms of the rules of the Massmart Holdings Limited Employee Share Trust. After the abovementioned sale, Ms Maphoshe still holds 76,960 Massmart shares or options. Johannesburg 18 October 2012 Sponsor: Deutsche Securities (SA) Proprietary Limited Date: 18/10/2012 01:30:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.