Dealing in securities by directors of a major subsidiary of the company ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE code: ELI ISIN: ZAE000103081 (the “company”) DEALING IN SECURITIES BY DIRECTORS OF A MAJOR SUBSIDIARY OF THE COMPANY Shareholders are advised of the following information relating to the dealing in securities: Name of director: Michael Livanos Name of subsidiary company of which a director: Ellies (Proprietary) Limited Transaction date: 17 October 2012 Class of securities: Ordinary shares Nature of transaction: Off-market collar hedge over 2 000 000 company shares in eight equal tranches of 250 000 each with, in each case, a put strike price of R6.85 and a call strike price of R8.43 and with twice weekly expiry dates from 21 May 2015 to 27 August 2015 Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Michael Miller Name of subsidiary company of which a director: Ellies (Proprietary) Limited Transaction date: 17 October 2012 Class of securities: Ordinary shares Nature of transaction: Off-market collar hedge over 2 000 000 company shares in eight equal tranches of 250 000 each with, in each case, a put strike price of R6.85 and a call strike price of R8.43 and with twice weekly expiry dates from 21 May 2015 to 27 August 2015 Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes 18 October 2012 Sponsor Java Capital Date: 18/10/2012 09:17:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.