Dealing in securities by a director of a major subsidiary of the company ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE code: ELI ISIN: ZAE000103081 (the “company”) DEALING IN SECURITIES BY A DIRECTOR OF A MAJOR SUBSIDIARY OF THE COMPANY 1. Shareholders are referred to the announcement issued over SENS on 19 September 2012 in which shareholders were advised of dealings in securities of the company by Barry Shum, a director of a major subsidiary of the company. 2. It has come to the attention of the company that due to an administrative error on the part of the company, one of the trades of Barry Shum concluded at the time was not announced. 3. Accordingly, shareholders are now advised of the following additional information relating to dealings in securities by Barry Shum. Name of director: Barry Shum Name of subsidiary company: Ellies (Proprietary) Limited Transaction date: 14 September 2012 Class of securities: Ordinary shares Number of securities: 21 154 Price per security: R6.50 Total value: R137 501 Nature of transaction: On market sale Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes 16 October 2012 Sponsor Java Capital Date: 16/10/2012 04:25:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.