Retirement of the group managing director Pioneer Food Group Limited Incorporated in the Republic of South Africa Registration number: 1996/017676/06 Share code: PFG ISIN code: ZAE000118279 (“Pioneer Foods” or “the company” or “the group”) RETIREMENT OF THE GROUP MANAGING DIRECTOR Pioneer Foods today announced the retirement of André Hanekom (“André”) as group managing director with effect from 31 March 2013. KK Combi, Chairman of Pioneer Foods commented: “André has served Pioneer Foods loyally for more than 24 years, the last 19 of which as CEO. We are facilitating a change in chief executive officer at this time to position the business appropriately for growth in years to come, as the economic environment improves and our investments in growth capacity come on stream. We thank André for his dedicated service.” The nominations committee of the board will lead the search process for a group managing director designate and consider both internal and external candidates as required. André will continue to act as group managing director to 31 March 2013 and be available to the company to 31 March 2014 to ensure a smooth transition. André Hanekom commented: “I’m grateful for what we’ve accomplished, establishing Pioneer Foods and developing the business to participate in key growth markets. The company is well positioned with talented divisional management to respond to the opportunities and challenges ahead.” No further comment will be made before the conclusion of the nominations process. Paarl 16 October 2012 Sponsor PSG Capital Date: 16/10/2012 11:08:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.