Trading Statement Pioneer Food Group Limited Incorporated in the Republic of South Africa Registration number: 1996/017676/06 Share code: PFG ISIN code: ZAE000118279 (“Pioneer Foods” or “the Company” or “the Group”) TRADING STATEMENT Pioneer Foods provides this trading statement based on the provisional results for the twelve months to 30 September 2012 and further to the trading update published on SENS on 5 September 2012. Trading in September 2012 has been better than expected in Sasko with advanced notice of increased selling prices from July 2012 onwards contributing to increased sales volumes. In addition Bokomo benefited from growth in the breakfast cereals category and Ceres Beverages from increased selling prices though volumes remained under pressure. Agri prices remained under strain at consistent volumes in feed, eggs and poultry. In terms of the Listings Requirements of the JSE Limited, a listed company is required to publish a trading statement as soon as it is satisfied that a reasonable degree of certainty exists that its financial results for the next reporting period could differ by 20% or more from those in the previous corresponding period. Pioneer Foods is reasonably certain that earnings and headline earnings per share for the twelve months to 30 September 2012 will decrease by between 12% and 22% compared to the corresponding period in the previous year. The results for the twelve months to 30 September 2012 are negatively impacted by the once-off, non-cash flow, share-based payment charge in terms of IFRS 2 ("Phase Two IFRS charge") of R161 million relating to the implementation of the Phase Two Broad Based Black Economic Empowerment Transaction. Adjusted earnings and adjusted headline earnings per share, excluding the Phase Two IFRS charge of R161 million, are expected to increase by between 0% and 10% compared to the corresponding period in the previous year. The comparative operational performance has also been impacted by the IFRS 2 share based payment charge for the cash settled Phase One ( 2006) BEE scheme (“Phase One IFRS charge”), as a result of the share price movements in the respective reporting periods. In the 2011 reporting period the share price increased from R47.60 to R59.00, resulting in a charge in the income statement of R45 million. In the current reporting period the share price declined from R59.00 to R53.00, resulting in a gain in the income statement of R36 million. Consequently adjusted earnings and adjusted headline earnings per share, excluding the Phase Two IFRS 2 charge of R161 million in 2012, as well as excluding the impact of the Phase One IFRS charge in both reporting periods, are expected to decrease by between 0% and 10% compared to the corresponding period in the previous year. The publication of the annual results for the twelve months to 30 September 2012 is expected to be on or about 26 November 2012. The information provided has not been reviewed or reported on by the Group’s independent external auditors. Paarl 16 October 2012 Sponsor PSG Capital Date: 16/10/2012 09:54:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.