Notification of Director’s dealing in Massmart Holdings Limited securities Massmart Holdings Limited (Incorporated in the Republic of South Africa) (Registration Number: 1940/014066/06) Share Code: MSM ISIN: ZAE 0000152617 (“Massmart” or “the Company”) Notification of Director’s dealing in Massmart Holdings Limited securities In compliance with rule 3.63 to 3.66 of the JSE Listing Requirements, the following dealings in the securities of Massmart Holdings Limited have taken place by a Director of a subsidiary company of Massmart: Director: Robin Wright Subsidiary: Masscash Holdings (Pty) Ltd Number of securities: 49,046 Class of security: Ordinary Nature of interest: Indirect, beneficial Nature of transaction: Exercise of Options / Sale of shares Option Strike dates: 24 May 2005, 23 May 2006, 24 May 2007, 01 April 2008 Date of sale: 12 October 2012 Prior authority to transact: Obtained (i) Nature of transaction: Exercise of options No: 49,046 Vesting Periods: 23 May 2007, 23 May 2008, 23 May 2009, 23 May 2010, 23 May 2011, 24 May 2009, 24 May 2010, 24 May 2011, 24 May 2012, 01 April 2010, 01 April 2011, 01 April 2012 Price: Weighted Average price: R69.73 (ii) Nature of transaction: Sale of shares No: 49,046 Price: R168.0002 Total transaction value: R8,239,737.81 The transaction set out above was an on-market trade. Shareholding: The shares sold represent 22.90% of Mr Wright’s Massmart shareholding comprising direct purchases and/or shares acquired in terms of the rules of the Massmart Holdings Limited Employee Share Trust. After the abovementioned sale, Mr Wright still holds 165,193 Massmart shares or options. Johannesburg 16 October 2012 Sponsor: Deutsche Securities (SA) Proprietary Limited Date: 16/10/2012 09:35:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.