BRITISH AMERICAN TOBACCO PLC - Dealings by Directors

Dealings by Directors

British American Tobacco p.l.c.
Incorporated in England and Wales
(Registration number: 03407696)
Short name: BATS
Share code: BTI
ISIN number: GB0002875804
("British American Tobacco p.l.c." or "the Company")


NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING
MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

Notification made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules
and Transparency Rules.

1.   The Company was notified on 28 September 2012 of the following change in the
     interests in ordinary shares of British American Tobacco p.l.c. in respect of the
     undermentioned executive director and person discharging managerial responsibility
     (“PDMR”) arising from the purchase of ordinary shares at a price of 3,216.39 pence per
     ordinary share on 26 September 2012 through the Company’s Dividend Reinvestment
     Plan (the “DRIP”):

                          Date of Original       Number of Ordinary Shares
      PDMR                 Entry into DRIP      Acquired per Interim Dividend
      N Durante              May 2005                         19


2.   The Company was notified on 28 September 2012 by the trustee of the British American
     Tobacco Employee Share Ownership Plan (the “UK Plan”) that on 26 September 2012
     ordinary shares of 25p each in British American Tobacco p.l.c. (the “Shares”) were
     purchased for the following executive directors and persons discharging managerial
     responsibilities (together the “Participants”) at a price of 3,216.39 pence per Share as a
     result of the reinvestment of dividends by the trustee in accordance with the UK Plan.

     The number of Shares purchased by each Participant in the UK Plan was as follows:

      Participant            British American Tobacco Shares Purchased
      N Durante                                    16
      J B Stevens                                  12
      J P Daly                                     2
      J Bowles                                     3
      M M Cobben                                   8
      D S Fell                                     3
      G Giordano                                   1
      A M Gray                                     6
      J-M Levy                                     6
      D J Naughton                                 6
      D O’Reilly                                   13
      N K Sethi                                    9
      K Wheaton                                    2


3.   The Company was notified on 28 September 2012 that on 26 September 2012 the
     following persons discharging managerial responsibilities (together the “Participants”)
     acquired ordinary shares of 25p each in British American Tobacco p.l.c. (the “Shares”)
     at a price of 3,216.39 pence per Share as a result of the reinvestment of the cash
     equivalent of the Company’s 2012 interim dividend on shares held on their behalf by
     Computershare Company Nominees Limited as administrator of the Company’s vested
     share account.

     The number of Shares acquired by each Participant was as follows:

      Participant             British American Tobacco Shares Acquired
      J Bowles                                     48
      M M Cobben                                   15
      D S Fell                                     5
      D J Naughton                                113
      N K Sethi                                   116
      N R Withington                              176


4.   Following the above transactions, the total beneficial and family interests in British
     American Tobacco p.l.c. 25p ordinary shares of the following executive directors and
     persons discharging managerial responsibilities was as follows:

      Participant            Total Beneficial and Family Interests following
                                           this Notification
      N Durante                222,144 (including 70,233 Deferred Shares)
      J B Stevens              119,560 (including 60,668 Deferred Shares)
      J P Daly                  93,264 (including 44,669 Deferred Shares)
      J Bowles                  42,619 (including 21,773 Deferred Shares)
      M M Cobben               142,677 (including 26,756 Deferred Shares)
      D S Fell                  45,703 (including 25,692 Deferred Shares)
      G Giordano                 5,621 (including 5,523 Deferred Shares)
      A M Gray                  61,727 (including 27,485 Deferred Shares)
      J-M Levy                  48,166 (including 28,400 Deferred Shares)
      D J Naughton              26,785 (including 17,513 Deferred Shares)
      D O’Reilly                10,678 (including 7,323 Deferred Shares)
      N K Sethi                 31,877 (including 8,475 Deferred Shares)
      K Wheaton                 13,412 (including 7,393 Deferred Shares)
      N R Withington           149,023 (including 30,274 Deferred Shares)

1 October 2012

Sponsor: UBS South Africa (Pty) Ltd

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