TASTE HOLDINGS LIMITED - Trading update

Trading update

TASTE HOLDINGS LIMITED
(Incorporated in the Republic of South Africa)
(Registration number 2000/002239/06)
JSE code: TAS
ISIN: ZAE000081162
("Taste" or "the company" or “the group”)

TRADING UPDATE

Taste is currently finalising its results for the six months ended 31
August 2012 and shareholders are advised that the directors anticipate that
the group will report growth of between 40% and 55% for both earnings per
share and headline earnings per share when compared to the results for the
six months ended 31 August 2011.

In line with the group’s stated vertical integration strategy, the food
division terminated its distribution contract with its third-party
distributor in August 2012. The effect of this is that:
    -  the food division now has distribution depots in Cape Town and
       Gauteng, with a third depot planned in KwaZulu-Natal (“KZN”) in
       March 2013;
    -  the food division now distributes directly to approximately 450 food
       outlets, which number will increase to over 500 outlets with the
       commissioning of the KZN depot in 2013;
    -  the food division has entered into a management contract whereby it
       does not own the vehicles it uses for distribution; and
    -  the once-off costs associated with establishing the Cape Town and
       Gauteng distribution depots have been included in the results for
       the six months ended 31 August 2012.

The financial information on which this trading update is based has not
been reviewed or reported on by the company’s auditors.

The company’s results for the six months ended 31 August 2012 are expected
to be released on SENS during the week commencing 15 October 2012.

Johannesburg
1 October 2012

Sponsor
Vunani Corporate Finance

Date: 01/10/2012 11:30:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). 
The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of
 the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, 
indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on,
 information disseminated through SENS.