Trading update in respect of the six months ended 31 August 2012 FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1969/004875/06) Share code: FBR ISIN code: ZAE000053328 (“Famous Brands” or “the Group”) TRADING UPDATE IN RESPECT OF THE SIX MONTHS ENDED 31 AUGUST 2012 Famous Brands is in the process of finalising its results for the six months ended 31 August 2012. Accordingly, shareholders are advised that the Group expects to report headline earnings per share (HEPS) and earnings per share (EPS) (calculated on an IFRS basis) of between 147 cents per share and 152 cents per share. This is an improvement on the prior year comparable HEPS and EPS of between 18% and 22%. On a diluted basis, the Group expects to report diluted HEPS and diluted EPS of between 143 cents per share and 148 cents per share, an improvement of between 19% and 23%. REVIEW OF RESULTS The information on which this announcement is based has not been reviewed or reported on by the Group’s auditors. PUBLICATION OF RESULTS The Group's results for the six months ended 31 August 2012 are expected to be published on the Securities Exchange News Service on Monday, 22 October 2012. MIDRAND 01 October 2012 Sponsor The Standard Bank of South Africa Limited Date: 01/10/2012 08:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.